From industry juggernauts like Google and TikTok to pioneering technology partners like mobile attribution and marketing analytics platform AppsFlyer, multichannel customer engagement platform Braze, and cross-channel growth marketing platform Iterable, the crowd at MAU 2023 represented the many different facets of the mobile app landscape. For us, being there wasn't just about being in the mix: At Heady, we believe in continuous improvement and staying ahead of the curve, and keeping a finger firmly on the pulse of the industry is a crucial part of guiding our clients’ digital futures. So we soaked up the inspiration, embraced the exchange of ideas, and expanded our understanding of how to continue driving success for our partners.
Instead of just recapping the events, we want to share some of the key insights around what will drive mobile marketing success in 2023 and beyond. Read on to hear more about our three biggest takeaways from MAU 2023 and how you can put them to work for your organization.