--- title: Digital Transformation & Mobile App Innovation | Heady Blog description: Heady is a digital product agency for mobile apps and websites. Discover our blog for expert insights on digital strategy, app trends, and more. image: https://www.heady.io/hubfs/Assets%20June%202020/OG.hp%20(1).jpg --- **NEW LAUNCH: **Weill Cornell Medicine's [Maya app](https://www.heady.io/work/maya) is now available for Android! ![Close Bar](https://www.heady.io/hubfs/Group%2040042.svg) [![Heady_Logo_Web-01 (1)](https://www.heady.io/hs-fs/hubfs/Heady_Logo_Web-01%20(1).png?width=130&height=78&name=Heady_Logo_Web-01%20(1).png) ](https://www.heady.io/) # Heady Thoughts Insights on what’s now and what’s next in tech, mobile & digital products. [Scroll to Top](https://www.heady.io/blog#) ### Categories - [All (72)](https://www.heady.io/blog) - [Design (9)](https://www.heady.io/blog/tag/design) - [Development (2)](https://www.heady.io/blog/tag/development) - [Digital Strategy & Innovation (20)](https://www.heady.io/blog/tag/digital-strategy-innovation) - [Emerging Technology (2)](https://www.heady.io/blog/tag/emerging-technology) - [Engagement & Growth Tools (4)](https://www.heady.io/blog/tag/engagement-growth-tools) - [People & Culture (9)](https://www.heady.io/blog/tag/people-culture) - [Product Management (8)](https://www.heady.io/blog/tag/product-management) - [Product Strategy (12)](https://www.heady.io/blog/tag/product-strategy) - [Software Engineering (32)](https://www.heady.io/blog/tag/software-engineering) - [What's Trending (20)](https://www.heady.io/blog/tag/whats-trending) ## Featured Posts ## [AI Can Write Code, But Great Apps Still Require Judgment](https://www.heady.io/blog/ai-app-development-vibe-coding) May 15, 2026 ## [What Apple’s On-Device AI Means for the Future of Mobile Apps](https://www.heady.io/blog/apple-on-device-ai-mobile-apps) Nov 24, 2025 ## [Designing Digital Products for Luxury Brands](https://www.heady.io/blog/luxury-brands-digital-product-design-mobile-apps-websites) Mar 11, 2025 ## Midhet Sulemani ##### SDE - iOS at Heady [Emerging Technology](https://www.heady.io/blog/tag/emerging-technology) [Development](https://www.heady.io/blog/tag/development) ## [AI Can Write Code, But Great Apps Still Require Judgment](https://www.heady.io/blog/ai-app-development-vibe-coding) [ For today’s luxury brands, merely having a digital presence isn’t enough. Customers of premium brands expect nothing less than a seamless, elevated journey from the moment they land on a website or open an app. ](https://www.heady.io/blog/ai-app-development-vibe-coding) [Read More ](https://www.heady.io/blog/ai-app-development-vibe-coding) ## Midhet Sulemani ##### SDE - iOS at Heady [Emerging Technology](https://www.heady.io/blog/tag/emerging-technology) [Development](https://www.heady.io/blog/tag/development) ## [What Apple’s On-Device AI Means for the Future of Mobile Apps](https://www.heady.io/blog/apple-on-device-ai-mobile-apps) [ For today’s luxury brands, merely having a digital presence isn’t enough. Customers of premium brands expect nothing less than a seamless, elevated journey from the moment they land on a website or open an app. ](https://www.heady.io/blog/apple-on-device-ai-mobile-apps) [Read More ](https://www.heady.io/blog/apple-on-device-ai-mobile-apps) ## Heady Team [Design](https://www.heady.io/blog/tag/design) [Product Strategy](https://www.heady.io/blog/tag/product-strategy) ## [Designing Digital Products for Luxury Brands](https://www.heady.io/blog/luxury-brands-digital-product-design-mobile-apps-websites) [ For today’s luxury brands, merely having a digital presence isn’t enough. Customers of premium brands expect nothing less than a seamless, elevated journey from the moment they land on a website or open an app. ](https://www.heady.io/blog/luxury-brands-digital-product-design-mobile-apps-websites) [Read More ](https://www.heady.io/blog/luxury-brands-digital-product-design-mobile-apps-websites) ## Chris Galatioto ##### VP, Engineering [Product Strategy](https://www.heady.io/blog/tag/product-strategy) [Product Management](https://www.heady.io/blog/tag/product-management) [Digital Strategy & Innovation](https://www.heady.io/blog/tag/digital-strategy-innovation) ## [The Great Debate: Native vs. Non-Native Mobile Apps](https://www.heady.io/blog/the-great-debate-native-vs.-non-native-mobile-apps) [ When it comes time to develop a mobile app for your company, one of the most crucial early-stage decisions is choosing the right development approach: Should you build a native app or a non-native app? To make an informed decision, you’ll first need to understand what’s at stake and the options that are available. Native apps are designed exclusively for a specific operating system and offer better performance and a more seamless user experience. In contrast, non-native apps can run on multiple platforms and are more cost-effective and quicker to develop. Which route you choose will depend on numerous factors including business needs, user needs, and your budget. ](https://www.heady.io/blog/the-great-debate-native-vs.-non-native-mobile-apps) [Read More ](https://www.heady.io/blog/the-great-debate-native-vs.-non-native-mobile-apps) ## Heady Team [Design](https://www.heady.io/blog/tag/design) [Digital Strategy & Innovation](https://www.heady.io/blog/tag/digital-strategy-innovation) ## [Theme Manager 101: The Key to Scalable Design Updates](https://www.heady.io/blog/theme-manager-101-design-systems) [ In this blog, we’ll explore how Theme Manager bridges the gap between design and development, why it’s a game-changer for scalable digital products, and how it empowers brands to stay adaptable in a fast-moving market. ](https://www.heady.io/blog/theme-manager-101-design-systems) [Read More ](https://www.heady.io/blog/theme-manager-101-design-systems) ### Subscribe for Heady news in your inbox ## Heady Team [Software Engineering](https://www.heady.io/blog/tag/software-engineering) [What's Trending](https://www.heady.io/blog/tag/whats-trending) ## [How to Future-Proof Your iOS App With App Intents](https://www.heady.io/blog/app-intents-apple-intelligence) [ Discover how App Intents can transform user engagement and prepare your iOS app for the future of AI. Learn why building App Intents today ensures your app is ready to leverage Apple Intelligence for smarter, more seamless experiences. ](https://www.heady.io/blog/app-intents-apple-intelligence) [Read More ](https://www.heady.io/blog/app-intents-apple-intelligence) ## Heady Team [Software Engineering](https://www.heady.io/blog/tag/software-engineering) [Design](https://www.heady.io/blog/tag/design) ## [How Design Systems Optimize Collaboration for Digital Product Teams](https://www.heady.io/blog/design-systems-benefits-for-product-teams) [ By driving uniformity and enhancing collaboration, design systems enable teams to work more efficiently with a shared single source of truth. In this blog, we’ll dive into the essentials of design systems, explore their components, and highlight how they optimize collaboration for digital product teams. ](https://www.heady.io/blog/design-systems-benefits-for-product-teams) [Read More ](https://www.heady.io/blog/design-systems-benefits-for-product-teams) ## Whitney Filloon ##### Strategic Brand & Content Manager [Engagement & Growth Tools](https://www.heady.io/blog/tag/engagement-growth-tools) [What's Trending](https://www.heady.io/blog/tag/whats-trending) ## [Firebase Dynamic Link Deprecation: Future-Proof Your App](https://www.heady.io/blog/firebase-link-deprecation-explained) [ On August 25, 2025, Google will officially discontinue support for Firebase Dynamic Links, which means your app’s deep links could break, frustrating users and eroding brand trust. If your app is still using Firebase Dynamic Links, now is the time to act. ](https://www.heady.io/blog/firebase-link-deprecation-explained) [Read More ](https://www.heady.io/blog/firebase-link-deprecation-explained) ## Wei Wang [Software Engineering](https://www.heady.io/blog/tag/software-engineering) [Design](https://www.heady.io/blog/tag/design) ## [Design x Dev: How We Collaborate for Digital Product Excellence](https://www.heady.io/blog/designer-engineer-collaboration) [ The Heady team is committed to delivering high-quality digital products by optimizing the way designers and engineers collaborate. Here’s a closer look at how we achieve this by prioritizing communication, leveraging shared design systems, and building a culture of trust. ](https://www.heady.io/blog/designer-engineer-collaboration) [Read More ](https://www.heady.io/blog/designer-engineer-collaboration) ## Nadeem Shaikh ##### Senior QA Engineer [Software Engineering](https://www.heady.io/blog/tag/software-engineering) ## [Building Better Mobile Apps With API Response Validation](https://www.heady.io/blog/api-response-validation) [ Heady's QA team ensures that every digital product we create meets our rigorous quality standards. In this blog we explore one crucial tool in our QA team's toolbox, API response validation, and share scripts you can put to good use. ](https://www.heady.io/blog/api-response-validation) [Read More ](https://www.heady.io/blog/api-response-validation) ## Whitney Filloon ##### Strategic Brand & Content Manager [Software Engineering](https://www.heady.io/blog/tag/software-engineering) [Product Strategy](https://www.heady.io/blog/tag/product-strategy) ## [Goodbye Wordpress: 4 Reasons to Consider a CMS Migration](https://www.heady.io/blog/goodbye-wordpress-4-reasons-to-consider-a-cms-migration) [ WordPress is wildly popular (and for good reason), but it’s simply not built for enterprise — lacking both the flexibility and the security that brands need as they scale. Here’s a look at the platform’s biggest flaws, and how migrating to a new CMS can give your brand’s digital presence a major boost. ](https://www.heady.io/blog/goodbye-wordpress-4-reasons-to-consider-a-cms-migration) [Read More ](https://www.heady.io/blog/goodbye-wordpress-4-reasons-to-consider-a-cms-migration) ## Vikalp Patel ##### Heady Engineering Manager, Android [Software Engineering](https://www.heady.io/blog/tag/software-engineering) [What's Trending](https://www.heady.io/blog/tag/whats-trending) ## [Optimizing Mobile UI Testing With Maestro](https://www.heady.io/blog/maestro-mobile-ui-testing-demo) [ At Heady, we understand the importance of staying ahead of the curve. That’s why we've adopted Maestro, a cutting-edge tool to simplify and enhance mobile UI testing. In this blog, we’ll cover what Maestro is, how to best use it, how it compares to other testing tools, and why it’s become a key part of our software development toolkit. ](https://www.heady.io/blog/maestro-mobile-ui-testing-demo) [Read More ](https://www.heady.io/blog/maestro-mobile-ui-testing-demo) ## Katarina Borg ##### VP, Product Management [Product Strategy](https://www.heady.io/blog/tag/product-strategy) [Product Management](https://www.heady.io/blog/tag/product-management) ## [Digital Product Manager: How the Role Is Evolving in 2024](https://www.heady.io/blog/digital-product-manager-how-the-role-is-evolving-in-2024) [ In a connected mobile ecosystem that gets more complex each day, the role of mobile product manager has never been more important, or more challenging. Plenty of attention has been paid to mobile product.. ](https://www.heady.io/blog/digital-product-manager-how-the-role-is-evolving-in-2024) [Read More ](https://www.heady.io/blog/digital-product-manager-how-the-role-is-evolving-in-2024) ## Melisa Anselmo ##### UX Designer [Design](https://www.heady.io/blog/tag/design) [What's Trending](https://www.heady.io/blog/tag/whats-trending) ## [Config 2024: Exciting New Figma Features for Digital Product Teams](https://www.heady.io/blog/config-2024-figma-new-features-ai) [ In June Figma hosted their Config 2024 conference, introducing a variety of exciting new updates that promise to enhance our design workflows. In this blog post, we’ll share the key new Figma features that the Heady Design team can’t wait to start using. ](https://www.heady.io/blog/config-2024-figma-new-features-ai) [Read More ](https://www.heady.io/blog/config-2024-figma-new-features-ai) ## Kamal Wadhwa ##### Engineering Manager - iOS [Software Engineering](https://www.heady.io/blog/tag/software-engineering) [What's Trending](https://www.heady.io/blog/tag/whats-trending) ## [Apple Almost Banned PWAs. Now What?](https://www.heady.io/blog/apple-pwa-to-native-app-benefits) [ Recent shifts in Apple's stance on Progressive Web Apps (PWAs) have cast a shadow over their future viability. In late January 2024, it was revealed that Apple was quietly removing the ability to install home screen web apps within the EU. This decision was reversed in March following backlash from developers and tech media. While the immediate threat has been alleviated, the incident highlights a larger, looming uncertainty for PWAs. ](https://www.heady.io/blog/apple-pwa-to-native-app-benefits) [Read More ](https://www.heady.io/blog/apple-pwa-to-native-app-benefits) ## Jayant Chauhan ##### Software Engineer [Software Engineering](https://www.heady.io/blog/tag/software-engineering) [What's Trending](https://www.heady.io/blog/tag/whats-trending) ## [4 Ways AI Is Transforming Software Development](https://www.heady.io/blog/4-ways-ai-is-transforming-software-development) [ Building on the momentum of tools like ChatGPT, which attracted over 100 million users in just two months after its 2022 launch, AI technology continues to see notable advancements and increased adoption at hyper speed. Here's a look at how it's impacting the way we build digital products. ](https://www.heady.io/blog/4-ways-ai-is-transforming-software-development) [Read More ](https://www.heady.io/blog/4-ways-ai-is-transforming-software-development) ## Madeeha Khan [People & Culture](https://www.heady.io/blog/tag/people-culture) [What's Trending](https://www.heady.io/blog/tag/whats-trending) ## [How We Use Slack to Build a Strong Remote Team Culture](https://www.heady.io/blog/how-we-use-slack-to-build-a-strong-remote-team-culture) [ From Brooklyn to Mumbai and so many cities in between, working at Heady means being part of a global team. Our New York and India offices are separated by nearly 8,000 miles and a nine-and-a-half hour time difference, and while we may be worlds apart, we pride ourselves on being a close-knit and collaborative team. ](https://www.heady.io/blog/how-we-use-slack-to-build-a-strong-remote-team-culture) [Read More ](https://www.heady.io/blog/how-we-use-slack-to-build-a-strong-remote-team-culture) ## Santheep Kumar ##### SDE II - Level 3 [Software Engineering](https://www.heady.io/blog/tag/software-engineering) [What's Trending](https://www.heady.io/blog/tag/whats-trending) ## [Micro Frontend Architecture: What, Why, When and How](https://www.heady.io/blog/micro-frontend-architecture-what-why-when-and-how) [ In the ever-evolving landscape of web development, constant change is the norm. Enter micro frontends: a groundbreaking architectural pattern promising a fresh take on flexibility, scalability, and collaboration. Micro frontends break down monolithic frontend applications into smaller, more manageable modules, empowering developers to work in their own space while weaving together a seamless user experience. ](https://www.heady.io/blog/micro-frontend-architecture-what-why-when-and-how) [Read More ](https://www.heady.io/blog/micro-frontend-architecture-what-why-when-and-how) ## Madeeha Khan [People & Culture](https://www.heady.io/blog/tag/people-culture) ## [It's Official: Heady is a Great Place to Work!](https://www.heady.io/blog/great-place-to-work) [ There’s often a gap between how fantastic a company believes itself to be — promising aspects like an engaging culture or unlimited PTO — and the lived experience of its employees. For some companies, this gap is a chasm, but for those that emphasize respect and prioritize their employees, perception matches reality. We are thrilled to announce that we have been certified as a Great Place to Work™ for the second year in a row, proving that Heady belongs firmly in the latter category. ](https://www.heady.io/blog/great-place-to-work) [Read More ](https://www.heady.io/blog/great-place-to-work) ## Prajyot Khandeparkar ##### Engineering Manager - BE [Software Engineering](https://www.heady.io/blog/tag/software-engineering) [What's Trending](https://www.heady.io/blog/tag/whats-trending) ## [Environment Setup 101: A Guide for Backend Developers](https://www.heady.io/blog/environment-setup-101-a-guide-for-backend-developers) [ Ever tried building a house of cards?One slight breeze or wobble and your masterpiece comes crashing down. Now, imagine your backend development project is that house of cards. Without a robust environment setup right from the get-go, your project is just as vulnerable to collapse. So how can we ensure our project is more sturdy skyscraper than shaky card house? It’s all about setting up a solid project environment. ](https://www.heady.io/blog/environment-setup-101-a-guide-for-backend-developers) [Read More ](https://www.heady.io/blog/environment-setup-101-a-guide-for-backend-developers) ## Katarina Borg ##### VP, Product Management [Product Strategy](https://www.heady.io/blog/tag/product-strategy) ## [Agile Ticketing 101: Writing Better Tickets With INVEST](https://www.heady.io/blog/foundations-of-agile-ticket-writing-a-4-part-series) [ At Heady, our experience managing dozens of products and hundreds of releases has taught us the value of robust ticket writing. This sometimes overlooked skill is critical to the successful and timely delivery of software. This blog explores the essential skill of how to write agile tickets and best practices that every product manager should know. ](https://www.heady.io/blog/foundations-of-agile-ticket-writing-a-4-part-series) [Read More ](https://www.heady.io/blog/foundations-of-agile-ticket-writing-a-4-part-series) ## Whitney Filloon ##### Strategic Brand & Content Manager [What's Trending](https://www.heady.io/blog/tag/whats-trending) [Digital Strategy & Innovation](https://www.heady.io/blog/tag/digital-strategy-innovation) ## [How to Improve Your App Rating: The Journey to 5-Star Success](https://www.heady.io/blog/how-to-improve-mobile-app-rating-5-stars) [ When mobile presence is a key part of your brand’s digital strategy, delivering an exceptional app experience must be a top priority. From a seamless user interface to innovative features, the goal is to create an app that not only serves its purpose, but surpasses user expectations. One clear sign that you've hit the mark? That coveted 5-star rating in the Apple App Store or Google Play Store. It's an acknowledgement that your app stands out from the crowd and a testament to your commitment to excellence. But if you take a stroll through the app stores, it quickly becomes clear that not every app achieves this 5-star status — or even comes close. Why is that? And more importantly, how can your brand bridge the gap? ](https://www.heady.io/blog/how-to-improve-mobile-app-rating-5-stars) [Read More ](https://www.heady.io/blog/how-to-improve-mobile-app-rating-5-stars) ## Pratik Agashe ##### Software Development Engineer [Software Engineering](https://www.heady.io/blog/tag/software-engineering) ## [Knex Migration Mastery: Streamlining Schema and Seeds with PostgreSQL](https://www.heady.io/blog/knex-migration-for-schema-and-seeds-with-postgresql) [ Welcome to Heady’s guide on leveraging the power of Knex.js and Knex-migrate in your full-stack web development projects. This blog is one installment of our multipart series, "Building Full-Stack Web Apps with PostGraphile and React.” If you're looking to streamline the way you handle database schema creation and management, you're in the right place. Knex.js is a versatile SQL query builder compatible with Postgres, MSSQL, MySQL, MariaDB, SQLite3, Oracle, and Amazon Redshift. It's not only flexible and portable, but it's also an enjoyable tool to use. In this guide, we'll explore how to use Knex.js, along with the complementary tool Knex-migrate, to maintain our database schema and manage dummy data. ](https://www.heady.io/blog/knex-migration-for-schema-and-seeds-with-postgresql) [Read More ](https://www.heady.io/blog/knex-migration-for-schema-and-seeds-with-postgresql) ## Heady Team [What's Trending](https://www.heady.io/blog/tag/whats-trending) [Digital Strategy & Innovation](https://www.heady.io/blog/tag/digital-strategy-innovation) ## [3 Crucial Strategies for Mobile Marketing Success](https://www.heady.io/blog/3-crucial-strategies-for-mobile-marketing-success) [ After attending MAU 2023 in Vegas last month, the Heady team returned to our Brooklyn HQ with heads full of insights and ideas. As the biggest mobile acquisition and retention summit, this wasn't just an event to see and be seen — it was a chance to dive deep into the most pressing topics in the mobile app space, and to bring back valuable learnings for our partners. From industry juggernauts like Google and TikTok to pioneering technology partners like mobile attribution and marketing analytics platform AppsFlyer, multichannel customer engagement platform Braze, and cross-channel growth marketing platform Iterable, the crowd at MAU 2023 represented the many different facets of the mobile app landscape. At Heady, we believe in continuous improvement and staying ahead of the curve. ](https://www.heady.io/blog/3-crucial-strategies-for-mobile-marketing-success) [Read More ](https://www.heady.io/blog/3-crucial-strategies-for-mobile-marketing-success) ## Chris Galatioto ##### VP, Engineering [Software Engineering](https://www.heady.io/blog/tag/software-engineering) [What's Trending](https://www.heady.io/blog/tag/whats-trending) ## [How We Redefined Heady’s Engineering Team Structure](https://www.heady.io/blog/how-we-redefined-headys-engineering-team-structure) [ Through significant research, extensive conversations with leaders and team members both inside and outside the Engineering department, and the spirit of collaboration that underlies everything we do at Heady, we've engineered a fresh blueprint for our team — a new structure that we believe will support the success of our organization, our clients, and our team members for years to come. Knowing that many other organizations are or will eventually be in a similar situation, we documented our restructuring process in detail in order to share it as a guide. Every team is different, and an approach that works for some organizations may not work for all. Before we dive into our restructuring process, look at the big picture, and make changes to set us up for both present and future success. ](https://www.heady.io/blog/how-we-redefined-headys-engineering-team-structure) [Read More ](https://www.heady.io/blog/how-we-redefined-headys-engineering-team-structure) ## Whitney Filloon ##### Strategic Brand & Content Manager [What's Trending](https://www.heady.io/blog/tag/whats-trending) [Digital Strategy & Innovation](https://www.heady.io/blog/tag/digital-strategy-innovation) ## [4 Top Tech Moms We Admire](https://www.heady.io/blog/4-top-tech-moms-we-admire) [ In an industry that’s historically been male-dominated, it’s more important than ever to shine a spotlight on the women — and the moms! — who are making waves. Women represent just over half of the overall workforce, but currently only hold 26.7% of tech-related roles, not to mention a mere 10.9% of CEOs or senior leadership positions within the tech sphere. But there are also countless women — many of them mothers — out there who are not just meeting these odds head-on but excelling, innovating, and leading the way in tech. Moms are undeniably some of the greatest heroes of our lives: They're our biggest cheerleaders, our most reliable shoulders to lean on, our mentors, and our inspiration. Prepare to be inspired by these trailblazing top women in tech and learn how they’re shaping our digital landscape, bit by bit. ](https://www.heady.io/blog/4-top-tech-moms-we-admire) [Read More ](https://www.heady.io/blog/4-top-tech-moms-we-admire) ## Chris Galatioto ##### VP, Engineering [Software Engineering](https://www.heady.io/blog/tag/software-engineering) [What's Trending](https://www.heady.io/blog/tag/whats-trending) [Digital Strategy & Innovation](https://www.heady.io/blog/tag/digital-strategy-innovation) ## [How to Unlock the Potential of Your Shopify Store with a Mobile App](https://www.heady.io/blog/how-to-unlock-the-potential-of-your-shopify-store-with-a-mobile-app) [ With the Shopify Buy SDK, you can smoothly transition your existing customers from your web store to an in-app experience. By allowing them to maintain a single user account and order history and access previously stored payment methods across both web and app, you can give them a consistent and uninterrupted customer journey. Before developing a mobile app, the brand already had hundreds of thousands of existing customers — so ensuring all those users didn’t have to create a new account to purchase via the app was absolutely critical. ](https://www.heady.io/blog/how-to-unlock-the-potential-of-your-shopify-store-with-a-mobile-app) [Read More ](https://www.heady.io/blog/how-to-unlock-the-potential-of-your-shopify-store-with-a-mobile-app) ## Katarina Borg ##### VP, Product Management [Product Strategy](https://www.heady.io/blog/tag/product-strategy) [What's Trending](https://www.heady.io/blog/tag/whats-trending) [Product Management](https://www.heady.io/blog/tag/product-management) [Digital Strategy & Innovation](https://www.heady.io/blog/tag/digital-strategy-innovation) ## [Digital Product Lifecycle Management: What Is It and Why Do You Need It?](https://www.heady.io/blog/digital-product-lifecycle-management-what-is-it-and-why-do-you-need-it) [ So you’ve launched a new website or mobile app. Now what? Your organization has made a significant investment to launch the product, so continuing to make room in your budget for it may at first seem unnecessary. Now might feel like a time to rest on its success — but the truth is, a digital product is never truly finished. When launching any digital product, you’ll also need a plan for how you’ll manage its lifecycle. ](https://www.heady.io/blog/digital-product-lifecycle-management-what-is-it-and-why-do-you-need-it) [Read More ](https://www.heady.io/blog/digital-product-lifecycle-management-what-is-it-and-why-do-you-need-it) ## Pavel Savinov ##### Software Engineer [Software Engineering](https://www.heady.io/blog/tag/software-engineering) ## [Bug or Feature? Uncovering a Potential Salesforce API Security Breach](https://www.heady.io/blog/bug-or-feature-uncovering-a-potential-salesforce-api-security-breach) [ According to a 2022 report by IBM, a data breach costs an organization more than $4 million on average, and 19% of breaches occurred because of a compromise at a business partner. It’s clear that keeping data safe has never been more crucial to a company’s bottom line, yet even high-profile technology companies sometimes fall short when it comes to their security practices. A long-term project we’re working on here at Heady involves the use of Salesforce OCAPI (Open Commerce API). OCAPI is a collection of highly customizable APIs that support ecommerce-related applications, providing similar functionality as a Salesforce storefront but through API. ](https://www.heady.io/blog/bug-or-feature-uncovering-a-potential-salesforce-api-security-breach) [Read More ](https://www.heady.io/blog/bug-or-feature-uncovering-a-potential-salesforce-api-security-breach) ## Chris Galatioto ##### VP, Engineering [What's Trending](https://www.heady.io/blog/tag/whats-trending) [Digital Strategy & Innovation](https://www.heady.io/blog/tag/digital-strategy-innovation) ## [Our Approach to Building Mobile Apps for Multi-Brand Companies](https://www.heady.io/blog/building-mobile-apps-for-multi-brand-companies-our-proven-formula-for-reduced-costs-faster-launches) [ Launching a mobile app is a major undertaking for any brand, and for companies with multiple brands under one umbrella it can be especially challenging — not to mention expensive. Each brand has its own distinct personality and demographic, and accordingly, you want each brand’s app to have its own unique identity and its own roadmap to allow for digital evolution. Think of a parent company like Gap Inc.: Gap, Banana Republic, Athleta, and Old Navy all serve distinct customer segments, with mobile apps that feel distinct but still unified. ](https://www.heady.io/blog/building-mobile-apps-for-multi-brand-companies-our-proven-formula-for-reduced-costs-faster-launches) [Read More ](https://www.heady.io/blog/building-mobile-apps-for-multi-brand-companies-our-proven-formula-for-reduced-costs-faster-launches) ## Jack Hatchett ##### Sr Product Manager [What's Trending](https://www.heady.io/blog/tag/whats-trending) [Digital Strategy & Innovation](https://www.heady.io/blog/tag/digital-strategy-innovation) ## [How Hibbett Sports Leverages Sneaker Mania to Build Customer Loyalty](https://www.heady.io/blog/exclusivity-at-scale-how-hibbett-leverages-sneaker-mania-to-build-customer-loyalty) [ Meeting demand for the hottest new sneakers isn’t easy: Popular silhouettes like the Air Jordan 1s often sell out before they even hit shelves. Sustaining hype at the same time is even harder, and retailers in the increasingly integrated worlds of high fashion, streetwear, and sneakers are rising to the challenge of delivering hyped products to as many people as possible through programs like raffles and first-come-first-serve drops. ](https://www.heady.io/blog/exclusivity-at-scale-how-hibbett-leverages-sneaker-mania-to-build-customer-loyalty) [Read More ](https://www.heady.io/blog/exclusivity-at-scale-how-hibbett-leverages-sneaker-mania-to-build-customer-loyalty) ## Michael A ##### Director, Design [Design](https://www.heady.io/blog/tag/design) ## [Designing for All: The Value of Inclusive Design](https://www.heady.io/blog/designing-for-all-the-value-of-inclusive-design) [ At Heady we believe everyone should be able to use and benefit from the digital products we build — that’s why we’re passionate about Inclusive Design and Accessibility. We believe it’s essential for designers (and anyone who works on digital products and services) to understand the principles of Inclusive Design and Accessibility in order to create designs that are truly usable for and enjoyable by everyone. ](https://www.heady.io/blog/designing-for-all-the-value-of-inclusive-design) [Read More ](https://www.heady.io/blog/designing-for-all-the-value-of-inclusive-design) ## Rahul Khosla ##### CEO [People & Culture](https://www.heady.io/blog/tag/people-culture) ## [Why We Introduced Sabbaticals at Heady](https://www.heady.io/blog/why-we-introduced-sabbaticals-at-heady) [ Here at Heady we’re constantly searching out new ways to help our team members do their best work and live their best lives. From unlimited PTO and a flexible hybrid schedule to awesome team gatherings (think World Cup matches in the conference room and post-happy hour karaoke), we take the pursuit of fulfillment seriously — and that’s precisely what motivated the launch of our latest employee benefit. ](https://www.heady.io/blog/why-we-introduced-sabbaticals-at-heady) [Read More ](https://www.heady.io/blog/why-we-introduced-sabbaticals-at-heady) ## Rahul Khosla ##### CEO [Product Strategy](https://www.heady.io/blog/tag/product-strategy) [People & Culture](https://www.heady.io/blog/tag/people-culture) ## [The Year in Heady: Most Exciting Launches & Proudest Moments of 2022](https://www.heady.io/blog/the-year-in-heady-our-most-exciting-launches-and-proudest-moments-of-2022) [ As 2022 comes to an end, we’re taking the opportunity to look back on an incredibly exciting year at Heady. From making key leadership hires and growing our team to tackling even bigger and better projects than ever before, it’s been a year of epic growth across the spectrum. ](https://www.heady.io/blog/the-year-in-heady-our-most-exciting-launches-and-proudest-moments-of-2022) [Read More ](https://www.heady.io/blog/the-year-in-heady-our-most-exciting-launches-and-proudest-moments-of-2022) ## Rahul Khosla ##### CEO [What's Trending](https://www.heady.io/blog/tag/whats-trending) [Digital Strategy & Innovation](https://www.heady.io/blog/tag/digital-strategy-innovation) ## [Achieving Digital Goals While Cutting Staff Is Possible. Here’s How](https://www.heady.io/blog/achieving-your-digital-goals-while-cutting-staff-is-possible) [ As we head into the busy holiday season, concerns about a recession are growing ever louder. According to Bloomberg’s latest monthly survey of economists, there’s now a 60% chance of a recession occurring in the next year, up from 50% in September and compared to a 30% chance six months ago. ](https://www.heady.io/blog/achieving-your-digital-goals-while-cutting-staff-is-possible) [Read More ](https://www.heady.io/blog/achieving-your-digital-goals-while-cutting-staff-is-possible) ## Whitney Filloon ##### Strategic Brand & Content Manager [Engagement & Growth Tools](https://www.heady.io/blog/tag/engagement-growth-tools) [Digital Strategy & Innovation](https://www.heady.io/blog/tag/digital-strategy-innovation) ## [How to Create a Compelling Customer Journey With Push Notifications](https://www.heady.io/blog/how-to-create-a-compelling-customer-journey-with-push-notifications) [ So your company launched its mobile app — congratulations! While getting your app off the ground is a major milestone for any organization, from a customer journey standpoint it’s just the starting line. Getting users to download your new app is the easy part. Now, you’ve got to drive user engagement and loyalty by giving them compelling reasons to return to the app again and again. It’s no secret that as smartphones tighten their grip on modern consumers, the effectiveness of more traditional marketing methods is waning. ](https://www.heady.io/blog/how-to-create-a-compelling-customer-journey-with-push-notifications) [Read More ](https://www.heady.io/blog/how-to-create-a-compelling-customer-journey-with-push-notifications) ## Michael A ##### Director, Design [Design](https://www.heady.io/blog/tag/design) ## [Building a Multidisciplinary Design Team, the Heady Way](https://www.heady.io/blog/building-a-multidisciplinary-design-team-the-heady-way) [ In this blog post (and future posts to come), I’m excited to (re)introduce you to Heady’s Design team and all the ways we’re evolving our department. I joined the team earlier this year as Heady’s first Director of Design, and have been incredibly honored and humbled by the team’s trust in me as I set out to build a multidisciplinary and inclusive design team. Read on to learn about Heady’s three-pronged approach to inclusive design for digital products and how we bring it all together. ](https://www.heady.io/blog/building-a-multidisciplinary-design-team-the-heady-way) [Read More ](https://www.heady.io/blog/building-a-multidisciplinary-design-team-the-heady-way) ## Rahul Khosla ##### CEO [What's Trending](https://www.heady.io/blog/tag/whats-trending) [Digital Strategy & Innovation](https://www.heady.io/blog/tag/digital-strategy-innovation) ## [Recession Proof: Why You Should Invest in Tech During a Downturn](https://www.heady.io/blog/why-you-should-invest-in-tech-during-a-downturn) [ According to Forbes, there have been 13 recessions since World War II. Three were in the 21st century and many experts warn another is on its way, predicting at least a 50% chance of a recession in the next two years. Some experts argue it’s already here, while still others insist we’re only experiencing a downturn. Whatever you want to call them, these economic slumps happen more frequently than most people realize, and they are generally much less ominous than some would make them sound. And markets tend to bounce back after a downturn – often returning even stronger. So as we experience this current downturn, the question all business owners should be asking themselves is: will we make it to the bounce back? If you are sure the answer is yes, then make no mistake: now is not the time to pause your growth and hold steady. Now is the time to level up. ](https://www.heady.io/blog/why-you-should-invest-in-tech-during-a-downturn) [Read More ](https://www.heady.io/blog/why-you-should-invest-in-tech-during-a-downturn) ## Rahul Khosla ##### CEO [People & Culture](https://www.heady.io/blog/tag/people-culture) ## [The 4 Questions That Helped Us Return To The Office](https://www.heady.io/blog/the-4-questions-that-helped-us-return-to-the-office) [ To return to in-person work or not to return? That’s the question facing so many CEOs and organizations, including us, since rising vaccination rates and falling case numbers began to shape a vision of the post-pandemic landscape. Here at Heady, we believe that there’s no one right approach (other than listening to our most important stakeholders, our employees). That being said, we’ve put an immense amount of thought and strategy into navigating these new waters with the goal of keeping our organization and our culture intact. So we decided to share the four pivotal questions that guided our decision-making, both for the benefit of our own internal team as well as other organizations currently wrestling with the same decision.While this is the approach Heady took after much consideration and collaboration, there’s no one-size-fits-all prescription here: Your organization’s needs may be different, and we encourage you to find your own North Star when it comes to finding the balance between a return to normalcy and keeping employees safe. ](https://www.heady.io/blog/the-4-questions-that-helped-us-return-to-the-office) [Read More ](https://www.heady.io/blog/the-4-questions-that-helped-us-return-to-the-office) ## Tierra Morgan-Huelves [Product Strategy](https://www.heady.io/blog/tag/product-strategy) [Product Management](https://www.heady.io/blog/tag/product-management) ## [The Heady 8: Product Manager Edition](https://www.heady.io/blog/the-heady-8-product-manager-edition) [ You know them. You love them. You work with them. But do you ever wonder what a day in the life of a Product Manager is actually like? They say you can’t understand another person’s perspective until you walk a mile in their shoes. So, we're introducing "The Heady 8" - to answer the inevitable "What do you do?" question, PMs all face. We hope you enjoy these thoroughly honest musings from Heady Product Managers, and should the spirit move you to (consensually) hug a PM after this, please do! ](https://www.heady.io/blog/the-heady-8-product-manager-edition) [Read More ](https://www.heady.io/blog/the-heady-8-product-manager-edition) ## Chris Galatioto ##### VP, Engineering [Software Engineering](https://www.heady.io/blog/tag/software-engineering) ## [Heady’s Modern Approach to Engineering](https://www.heady.io/blog/modern-approach-to-engineering) [ Every business today is focused on its digital future. And rightfully so. With customers’ attention more fragmented than ever, sales success is tightly bound to meeting customers where they are—which is online, largely on their phones, using increasingly sophisticated mobile apps. As a result, modern engineering focused on digital products and experiences has never been more integral to achieving business goals. ](https://www.heady.io/blog/modern-approach-to-engineering) [Read More ](https://www.heady.io/blog/modern-approach-to-engineering) ## Madeeha Khan [People & Culture](https://www.heady.io/blog/tag/people-culture) ## [5 Ways to Build An Excellent Company Culture](https://www.heady.io/blog/5-ways-to-build-an-excellent-company-culture) [ We’re still flying high from our recent recognition as a certified Great Place To Work from the people at (you guessed it) Great Places To Work! Beyond the pride and gratitude we feel for this honor, in true Heady form, we wondered, “How can we use it to help others?” So, we decided to distill the elements that serve as the cornerstones of how we work together into guiding points that other employers can emulate. ](https://www.heady.io/blog/5-ways-to-build-an-excellent-company-culture) [Read More ](https://www.heady.io/blog/5-ways-to-build-an-excellent-company-culture) ## Rahul Khosla ##### CEO [Software Engineering](https://www.heady.io/blog/tag/software-engineering) ## [One Year Out: The Impact of Mobile Privacy Updates on Brands](https://www.heady.io/blog/one-year-out-the-brand-impact-of-mobile-privacy-updates) [ When it comes to technology, the only constant is change. But some changes cause more noise than others, and over one year ago, that was especially true with the release of iOS 14.5 with App Tracking Transparency measures (also known as ATT). The update certainly resulted in a fair share of grumbles, particularly among digital advertisers. At Heady, we believe in not just acknowledging but embracing changes in tech and staying ahead of the curve. We also advocate for enhanced digital privacy, so we looked at the release as a good thing. Not just for consumers and privacy advocates, but for the industry as a whole. It’s over one year later, so we’re asking: Were we right to look on the bright side? ](https://www.heady.io/blog/one-year-out-the-brand-impact-of-mobile-privacy-updates) [Read More ](https://www.heady.io/blog/one-year-out-the-brand-impact-of-mobile-privacy-updates) ## Tierra Morgan-Huelves [People & Culture](https://www.heady.io/blog/tag/people-culture) ## [Motherhood in Beta](https://www.heady.io/blog/motherhood-in-beta) [ So this Mother's Day, we'd like to give a little nod all to the moms in tech — be it moms of blended families, moms of fur babies, moms who serve the role by choice rather than by blood, etc. — who have been doing ALL THE THINGS, working out the kinks, and who know that in the end, the only U/X that matters is that your kids feel loved. To that end, we spoke to a few mothers who work in this industry — and whose own experiences were very much in beta — about what they’ve learned while iterating in this new landscape. ](https://www.heady.io/blog/motherhood-in-beta) [Read More ](https://www.heady.io/blog/motherhood-in-beta) ## Debabrata Baidya [Software Engineering](https://www.heady.io/blog/tag/software-engineering) ## [How Heady’s QA Department Ensures the Best Possible Digital Products](https://www.heady.io/blog/how-headys-qa-department-ensures-the-best-possible-products) [ The Heady philosophy is that developers should do QA work alongside development work in order to get the code released, but the QA department is focused on breaking the code. In short, both the departments are integral and collaboration is required to release the best potential product. We launched Heady's QA department based on for principles: Ownership, Transparency, Data-oriented Communication, and Bilateral Growth. ](https://www.heady.io/blog/how-headys-qa-department-ensures-the-best-possible-products) [Read More ](https://www.heady.io/blog/how-headys-qa-department-ensures-the-best-possible-products) ## Chris Galatioto ##### VP, Engineering [Software Engineering](https://www.heady.io/blog/tag/software-engineering) [Product Strategy](https://www.heady.io/blog/tag/product-strategy) ## [Mobile Commerce Architecture for the 21st Century](https://www.heady.io/blog/mobile-commerce-architecture-for-the-21st-century) [ Mobile shopping is on the rise and retailers are looking into how mobile apps fit into their omnichannel strategy. A mobile commerce architecture is critical to ensure you’re laying the proper foundation for your mobile strategy. ](https://www.heady.io/blog/mobile-commerce-architecture-for-the-21st-century) [Read More ](https://www.heady.io/blog/mobile-commerce-architecture-for-the-21st-century) ## Rahul Khosla ##### CEO [Digital Strategy & Innovation](https://www.heady.io/blog/tag/digital-strategy-innovation) ## [How Retail Brands & Content Creators Are Changing Shopping Forever](https://www.heady.io/blog/social-commerce-examples-how-social-retail-is-changing-shopping-forever) [ At the onset of social media (think MySpace) the networks were created as a way to connect with people you already knew, or wanted to interact with. It’s hard to imagine the creators of these platforms could have ever dreamed they would be facilitating millions of online business transactions per day, but that’s exactly where we are. ](https://www.heady.io/blog/social-commerce-examples-how-social-retail-is-changing-shopping-forever) [Read More ](https://www.heady.io/blog/social-commerce-examples-how-social-retail-is-changing-shopping-forever) ## Rahul Khosla ##### CEO [Digital Strategy & Innovation](https://www.heady.io/blog/tag/digital-strategy-innovation) ## [Mobile Commerce Examples: 5 Brands Dominating Mobile Shopping](https://www.heady.io/blog/mobile-commerce-examples-how-top-brands-are-dominating-mobile-shopping) [ Why are so many companies (retail, consumer goods, grocery, etc.) investing in mobile e-commerce applications? To put it simply, they’re following the money. Statista projects e-commerce sales from mobile devices will surpass $432 billion (with a “b”) by 2022. That’s a lot of cheddar. ](https://www.heady.io/blog/mobile-commerce-examples-how-top-brands-are-dominating-mobile-shopping) [Read More ](https://www.heady.io/blog/mobile-commerce-examples-how-top-brands-are-dominating-mobile-shopping) ## Rahul Khosla ##### CEO [Digital Strategy & Innovation](https://www.heady.io/blog/tag/digital-strategy-innovation) ## [New Data Shows 57% of Shoppers Prefer Mobile Apps to Other Channels](https://www.heady.io/blog/new-data-shows-57-of-shoppers-prefer-mobile-apps-to-other-channels) [ Why are so many companies (retail, consumer goods, grocery, etc.) investing in mobile e-commerce applications? To put it simply, they’re following the money. Statista projects e-commerce sales from mobile devices will surpass $432 billion (with a “b”) by 2022. That’s a lot of cheddar. ](https://www.heady.io/blog/new-data-shows-57-of-shoppers-prefer-mobile-apps-to-other-channels) [Read More ](https://www.heady.io/blog/new-data-shows-57-of-shoppers-prefer-mobile-apps-to-other-channels) ## Rahul Khosla ##### CEO [Software Engineering](https://www.heady.io/blog/tag/software-engineering) [What's Trending](https://www.heady.io/blog/tag/whats-trending) ## [Post-Pandemic Retail: What Shopping Looks Like After COVID-19](https://www.heady.io/blog/post-pandemic-retail-heres-what-shopping-will-look-like-after-covid-19) [ The COVID-19 pandemic took retailers through a range of emotions and actions. First, there was fear as grocery stores (for some reason) ran out of toilet paper. Then there was adaptation as businesses did the best they could given the circumstances. Now, retailers are focusing on innovation as we all do our best to operate in the new normal. ](https://www.heady.io/blog/post-pandemic-retail-heres-what-shopping-will-look-like-after-covid-19) [Read More ](https://www.heady.io/blog/post-pandemic-retail-heres-what-shopping-will-look-like-after-covid-19) ## Katarina Borg ##### VP, Product Management [Software Engineering](https://www.heady.io/blog/tag/software-engineering) [Product Strategy](https://www.heady.io/blog/tag/product-strategy) ## [How Your Mobile Product Roadmap Should Adapt for iOS 14.5 & Beyond](https://www.heady.io/blog/how-your-mobile-product-roadmap-should-adapt-for-ios-14-beyond) [ Apple and Facebook are duking it out, iPhone users are updating their OS, and product managers are wondering ](https://www.heady.io/blog/how-your-mobile-product-roadmap-should-adapt-for-ios-14-beyond) [Read More ](https://www.heady.io/blog/how-your-mobile-product-roadmap-should-adapt-for-ios-14-beyond) ## Chris Galatioto ##### VP, Engineering [Software Engineering](https://www.heady.io/blog/tag/software-engineering) [Design](https://www.heady.io/blog/tag/design) ## [Converting iOS Apps to Android: Engineering and Design Guidelines](https://www.heady.io/blog/converting-ios-apps-to-android-software-and-design-priorities-for-sustainable-innovation) [ Converting an app from iOS to Android, or vice versa, is a fairly common task for mobile product designers. Some brands design for iOS first because Apple users tend to have greater purchasing power and spend more on apps. ](https://www.heady.io/blog/converting-ios-apps-to-android-software-and-design-priorities-for-sustainable-innovation) [Read More ](https://www.heady.io/blog/converting-ios-apps-to-android-software-and-design-priorities-for-sustainable-innovation) ## Katarina Borg ##### VP, Product Management [Software Engineering](https://www.heady.io/blog/tag/software-engineering) ## [The App Clips Playbook: 5 Inspiring Examples & Teardowns](https://www.heady.io/blog/the-app-clips-playbook-5-inspiring-examples-teardowns) [ iOS 14 App Clips offer a powerful solution for businesses to get new users to discover and interact with their brands. How so? App Clips appear organically as users go about their normal day-to-day tasks, like ordering food or looking for information, and offer streamlined ways to complete those tasks.As such, App Clips can enable businesses to enjoy: ](https://www.heady.io/blog/the-app-clips-playbook-5-inspiring-examples-teardowns) [Read More ](https://www.heady.io/blog/the-app-clips-playbook-5-inspiring-examples-teardowns) ## Katarina Borg ##### VP, Product Management [Engagement & Growth Tools](https://www.heady.io/blog/tag/engagement-growth-tools) [Product Management](https://www.heady.io/blog/tag/product-management) ## [Changes Coming to IDFA — Here’s How to Future-Proof Your App Today](https://www.heady.io/blog/changes-coming-to-idfa-heres-how-to-future-proof-your-app-today) [ Apple finally did it.They announced big-time changes to IDFA.They announced big-time changes to IDFA.Speculation had been mounting for months that Apple would deprecate their proprietary device identifier, and it looks like that’s exactly what they’re going to do as they roll out beefed-up privacy features in iOS 14.Okay, exactly isn’t totally accurate. ](https://www.heady.io/blog/changes-coming-to-idfa-heres-how-to-future-proof-your-app-today) [Read More ](https://www.heady.io/blog/changes-coming-to-idfa-heres-how-to-future-proof-your-app-today) ## Katarina Borg ##### VP, Product Management [Software Engineering](https://www.heady.io/blog/tag/software-engineering) [Product Management](https://www.heady.io/blog/tag/product-management) ## [App Clips: A New Way to Meet Users Where They Are](https://www.heady.io/blog/app-clips-a-new-way-to-meet-users-where-they-are) [ We’ve all had an experience like this. Say we want to order something from Target’s new curbside pick-up program, Drive Up. ](https://www.heady.io/blog/app-clips-a-new-way-to-meet-users-where-they-are) [Read More ](https://www.heady.io/blog/app-clips-a-new-way-to-meet-users-where-they-are) ## Rahul Khosla ##### CEO [Software Engineering](https://www.heady.io/blog/tag/software-engineering) [Product Management](https://www.heady.io/blog/tag/product-management) ## [Mobile Customer Experience Issues Highlight Use Cases for App Clips](https://www.heady.io/blog/market-study-mobile-customer-experience-issues-highlight-use-cases-for-ios-app-clips) [ We surveyed smartphone users to better understand their mobile app usage and uncovered 11 insightful app statistics highlighting critical pain points your customers are experiencing. In this original study, we share our findings and explain how Apple iOS 14’s App Clips can eliminate those pain points to create satisfied customers poised to become repeat customers. ](https://www.heady.io/blog/market-study-mobile-customer-experience-issues-highlight-use-cases-for-ios-app-clips) [Read More ](https://www.heady.io/blog/market-study-mobile-customer-experience-issues-highlight-use-cases-for-ios-app-clips) ## Rahul Khosla ##### CEO [Product Strategy](https://www.heady.io/blog/tag/product-strategy) [Product Management](https://www.heady.io/blog/tag/product-management) ## [How to Build a Mobile Product Team for Sustainable Innovation](https://www.heady.io/blog/how-to-build-a-mobile-product-team-for-sustainable-innovation) [ We are the silent partner behind native iOS and Android apps for top brands like ScottsMiracle-Gro, Motel6 and Hibbett Sports, keeping them a step ahead of the competition. ](https://www.heady.io/blog/how-to-build-a-mobile-product-team-for-sustainable-innovation) [Read More ](https://www.heady.io/blog/how-to-build-a-mobile-product-team-for-sustainable-innovation) ## Rahul Khosla ##### CEO [Engagement & Growth Tools](https://www.heady.io/blog/tag/engagement-growth-tools) [Digital Strategy & Innovation](https://www.heady.io/blog/tag/digital-strategy-innovation) ## [The C-Suite Checklist: 6 Signs Your Mobile App Is Falling Behind](https://www.heady.io/blog/the-c-suite-checklist6-signs-your-mobile-app-is-falling-behind) [ A traffic surge takes down your app in the first hour of Black Friday. Bad actors hack and release all your user data. You watch a competitor’s MAUs skyrocket after they introduce a killer new feature. ](https://www.heady.io/blog/the-c-suite-checklist6-signs-your-mobile-app-is-falling-behind) [Read More ](https://www.heady.io/blog/the-c-suite-checklist6-signs-your-mobile-app-is-falling-behind) ## Victoria Nova [Product Strategy](https://www.heady.io/blog/tag/product-strategy) ## [To Drive Product Intimacy, Ditch Proto-Personas and Do the Research](https://www.heady.io/blog/to-drive-product-intimacy-ditch-proto-personas-and-do-the-research) [ Mobile apps sometimes flop, way too soon after launch. New feature development sometimes goes sideways, turning users away from a mobile app they once loved. Such snafus happen for a number of reasons.. ](https://www.heady.io/blog/to-drive-product-intimacy-ditch-proto-personas-and-do-the-research) [Read More ](https://www.heady.io/blog/to-drive-product-intimacy-ditch-proto-personas-and-do-the-research) ## Rahul Khosla ##### CEO [People & Culture](https://www.heady.io/blog/tag/people-culture) [Digital Strategy & Innovation](https://www.heady.io/blog/tag/digital-strategy-innovation) ## [The Importance of Retention For Growth](https://www.heady.io/blog/the-importance-of-retention-for-growth) [ Starting and building a mobile product consultancy requires a flurry of choices at every turn. Where to invest your time and effort? When to divest time when you are not seeing a return. ](https://www.heady.io/blog/the-importance-of-retention-for-growth) [Read More ](https://www.heady.io/blog/the-importance-of-retention-for-growth) ## Saish Chachad ##### Software Development Engineer [Software Engineering](https://www.heady.io/blog/tag/software-engineering) ## [How to manage multiple Github accounts](https://www.heady.io/blog/how-to-manage-multiple-github-accounts) [ This article is useful for the developer who is dealing with multiple git accounts. The following steps are the list of command which will help you when dealing with multiple git accounts. ](https://www.heady.io/blog/how-to-manage-multiple-github-accounts) [Read More ](https://www.heady.io/blog/how-to-manage-multiple-github-accounts) ## Pratik Agashe ##### Software Development Engineer [Software Engineering](https://www.heady.io/blog/tag/software-engineering) ## [Part 1 — Building Full-stack web app with PostGraphile and React (Server-side)](https://www.heady.io/blog/part-1-building-full-stack-web-app-with-postgraphile-and-react-server-side) [ If you are interested in PostgreSQL as your Database and use GraphQL for your CRUD operations then this post is for you. I was very curious about this combination. ](https://www.heady.io/blog/part-1-building-full-stack-web-app-with-postgraphile-and-react-server-side) [Read More ](https://www.heady.io/blog/part-1-building-full-stack-web-app-with-postgraphile-and-react-server-side) ## Chris Galatioto ##### VP, Engineering [Digital Strategy & Innovation](https://www.heady.io/blog/tag/digital-strategy-innovation) ## [Six Steps To Guiding Better Technology Decisions For Your Team](https://www.heady.io/blog/six-steps-to-guiding-better-technology-decisions-for-your-team) [ Too often technology is mysterious — especially for time-starved product owners. In an ideal world, technology should be guided by business objectives, not the other way around. ](https://www.heady.io/blog/six-steps-to-guiding-better-technology-decisions-for-your-team) [Read More ](https://www.heady.io/blog/six-steps-to-guiding-better-technology-decisions-for-your-team) ## Pratik Agashe ##### Software Development Engineer [Software Engineering](https://www.heady.io/blog/tag/software-engineering) [Digital Strategy & Innovation](https://www.heady.io/blog/tag/digital-strategy-innovation) ## [Seven Questions to Ask About a New Technology](https://www.heady.io/blog/seven-questions-to-ask-about-a-new-technology) [ When Heady evaluates a given tech or tool — a programming language, progressive web apps, marketing tools — we start by asking lots of questions about.. ](https://www.heady.io/blog/seven-questions-to-ask-about-a-new-technology) [Read More ](https://www.heady.io/blog/seven-questions-to-ask-about-a-new-technology) ## Katarina Borg ##### VP, Product Management [Design](https://www.heady.io/blog/tag/design) ## [ADA Compliance For Native Mobile Apps](https://www.heady.io/blog/ada-compliance-for-native-mobile-apps) [ Change creates opportunities. These days, the digital landscape is evolving rapidly. The increasingly connected world we live in is bringing more people online, including blind and deaf users.. ](https://www.heady.io/blog/ada-compliance-for-native-mobile-apps) [Read More ](https://www.heady.io/blog/ada-compliance-for-native-mobile-apps) ## Pratik Agashe ##### Software Development Engineer [Software Engineering](https://www.heady.io/blog/tag/software-engineering) ## [React TypeScript Hooks: Form Validation with Formik, Yup & Material-UI](https://www.heady.io/blog/react-typescript-hooks-form-validation-with-formik-yup-and-material-ui) [ Because forms are an essential component in any application, it’s good that building forms are a fairly simple task. The easiest type of forms to handle is those with fewer total fields. ](https://www.heady.io/blog/react-typescript-hooks-form-validation-with-formik-yup-and-material-ui) [Read More ](https://www.heady.io/blog/react-typescript-hooks-form-validation-with-formik-yup-and-material-ui) ## Pratik Agashe ##### Software Development Engineer [Software Engineering](https://www.heady.io/blog/tag/software-engineering) ## [Part 2 — Building Full-stack web app with PostGraphile and React (Client-side)](https://www.heady.io/blog/part-2-building-full-stack-web-app-with-postgraphile-and-react-client-side) [ In Part 1 — Building Full-stack web app with PostGraphile and React (Server-side) we covered server-side for our full-stack web app. In this part, we will be covering the client-side. ](https://www.heady.io/blog/part-2-building-full-stack-web-app-with-postgraphile-and-react-client-side) [Read More ](https://www.heady.io/blog/part-2-building-full-stack-web-app-with-postgraphile-and-react-client-side) ## Pratik Agashe ##### Software Development Engineer [Software Engineering](https://www.heady.io/blog/tag/software-engineering) ## [GraphQL: Omit Table From Generating Under ‘graphiql’](https://www.heady.io/blog/graphql-omit-table-from-generating-under-graphiql-postgres-smart-comments) [ Before we start, I would like to give a quick background story behind this post. This is a sub-post of the Building Full-stack web app with PostGraphile and React. So I have used related table names. ](https://www.heady.io/blog/graphql-omit-table-from-generating-under-graphiql-postgres-smart-comments) [Read More ](https://www.heady.io/blog/graphql-omit-table-from-generating-under-graphiql-postgres-smart-comments) ## Pratik Agashe ##### Software Development Engineer [Software Engineering](https://www.heady.io/blog/tag/software-engineering) ## [JavaScript: Handle Date in any Timezone with Daylight saving check](https://www.heady.io/blog/javascript-handle-date-in-any-timezone-with-daylight-saving-check) [ JavaScript Date is the most commonly used method. The date plays a significant role in any type of application. Even in our daily life, the date serves a purpose. ](https://www.heady.io/blog/javascript-handle-date-in-any-timezone-with-daylight-saving-check) [Read More ](https://www.heady.io/blog/javascript-handle-date-in-any-timezone-with-daylight-saving-check) ## Deepak Poojari ##### Software Development Engineer [Software Engineering](https://www.heady.io/blog/tag/software-engineering) ## [ELK Stack Explained and How to Configure Logging](https://www.heady.io/blog/elk-stack-explained-and-configuring-logging) [ The ELK Stack (Elasticsearch, Logstash, and Kibana) is the world’s most popular open-source log analysis platform. ELK is quickly overtaking existing proprietary solutions.. ](https://www.heady.io/blog/elk-stack-explained-and-configuring-logging) [Read More ](https://www.heady.io/blog/elk-stack-explained-and-configuring-logging) ## Katarina Borg ##### VP, Product Management [Digital Strategy & Innovation](https://www.heady.io/blog/tag/digital-strategy-innovation) ## [How Travel Brands Can Leverage Mobile to Survive & Thrive During COVID](https://www.heady.io/blog/how-travel-companies-can-leverage-mobile-to-survive-and-thrive-during-covid-19) [ One way is by leveraging apps. As a mobile product consultancy building sustainable innovation in design and technology, we’re seeing encouraging numbers from our own clients. ](https://www.heady.io/blog/how-travel-companies-can-leverage-mobile-to-survive-and-thrive-during-covid-19) [Read More ](https://www.heady.io/blog/how-travel-companies-can-leverage-mobile-to-survive-and-thrive-during-covid-19) ## Rahul Khosla ##### CEO [People & Culture](https://www.heady.io/blog/tag/people-culture) ## [How We Make Tough Decisions](https://www.heady.io/blog/how-we-make-tough-decisions) [ Among VC firms and the business press, retention is often overlooked in favor of all things new: new talent, new business, new tech. Steady progress might not seem glamorous, but it’s effective. ](https://www.heady.io/blog/how-we-make-tough-decisions) [Read More ](https://www.heady.io/blog/how-we-make-tough-decisions) ### Subscribe for Heady news in your inbox ###### LET'S TALK IT OUT. ## Figuring out your next step? 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