Boutique Brands

Solution

Heady designed and built a comprehensive social commerce ecosystem centered around a single stream, unified inventory, and seamless integrations across all channels.

Heady created custom software that broadcasts from a single livestream to multiple destinations — including social networks and native mobile apps — all connected to a centralized shopping inventory.

Unique features included:

• The ability to shop a replay of a livestream

• Timestamping products as they appear in video to make shopping easier

• Deep Shopify integrations across purchase codes, product data, pricing, and authentication

Every element of the product design and development — front-end and back-end — was built specifically for Boutique Brands’ workflows and selling model.

The mobile apps we built integrated with:

• Shopify storefronts and product catalogs

• Custom middleware for livestreaming and video publishing

• Authentication and user data services

• Full analytics tracking across user behavior, product interactions, and sales

Heady also incorporated Malible, our proprietary App Management System, enabling brands to update homescreen content, highlight collections, and introduce new stores without developer involvement.

A purpose-built admin interface empowered Boutique Brands to:

• Manage pre-recorded and live video content

• Create product lists tied to videos and livestreams

• Use SSO and Auth0 for authentication

• Sync seamlessly with Shopify’s product catalog

• Access analytics around video performance and sales

This panel unified content operations across brands while giving leadership actionable data.

Heady built a native iOS broadcasting app enabling sellers to go live from their phones with just a QR code scan.

Key capabilities:

• Stream to Facebook and the native apps simultaneously

• Allow moderators to communicate with customers in real time

• Integrate with Shopify to manage orders and inventory during livestreams

• Enable “comment to purchase” functionality, supported by a custom agent that monitored comments and triggered the shopping cart + checkout workflow

This tool made livestream selling fast, intuitive, and scalable across multiple brands.