Case Study: WeWork

Work >
WeWork

Reimagining the Member Experience of WeWork app with a clean layout & improved usability.

Project Overview

Departments

Product Strategy
Product Design

platforms

iOS

duration

3 months

Heady partnered with WeWork to reimagine the user experience of its member app. As the brand introduced new offerings and membership types, the app expanded to accommodate them — eventually becoming too fragmented and complex to scale effectively. It was time for a holistic redesign to bring clarity, consistency, and cohesion back to the experience.

The goal: streamline the journey across post-login touchpoints and deliver a consistent, user-friendly experience for every member.

We redesigned the app from the ground up — unifying user flows, introducing new features, and translating WeWork’s modern brand into a cohesive, scalable mobile experience.

“The Heady team cares deeply about the products they are working on. They immersed themselves deep into our products and took on the mindset of the users.”

Caitlin O’Connor
Director of Digital Product Management, WeWork

What We Did

Product ecosystem audit
Stakeholder workshops & user journey mapping
Wireframes & full app redesign
Design system
Extended design support

How we transformed the “Upcoming Bookings” tab.

Project Highlights

Consolidated User Experience

Unified 5+ fragmented journeys into one cohesive member flow.

Improved User Flows

Streamlined the core booking flow and ensured consistency across all booking types, backed by interactive prototypes for each journey.

Brand Modernization

Brought updated styles, colors, and typography into the mobile experience, updating design system accordingly.

Scalable Design System

Delivered an organized, annotated Figma file ready for phased rollout.

Feature Innovation

Introduced new features like Favorites and a dedicated member homepage.

Challenge

Multiple platforms, inconsistent UX, and a complex matrix of membership types had left the post-login experience fragmented and difficult to scale. Recognizing the need for a cohesive solution, WeWork engaged Heady to reimagine and unify the user journey, modernize the app, and create a foundation for long-term growth.

Before vs. after: We dramatically simplified the WeWork member app’s user flows.

Solution

Heady partnered closely with WeWork’s product and dev teams to reimagine and unify the member journey with a total app redesign, introducing a new homepage, simplifying flows, and delivering dev-ready designs with clear documentation. While full rollout is ongoing, key features are already live, and the team now has a scalable roadmap for phased implementation.

Before

Before: The WeWork app had inconsistent spacing, unclear typographic hierarchy, and used the old branding.

After

After: We applied the new brand styling, improved the user flows, and strategically surfaced value for users.

Need an expert mobile app partner in your corner?

We partner with retail and lifestyle brands like yours to build and evolve digital products that grow with your business.

Enter your email here and we’ll be in touch.

Product Design

Product Strategy

Product Management

Software Engineering

Growth

WeWork