The top bridal retailer in the US, David’s Bridal helps make wedding dreams come true.
When we inherited David’s Bridal app, we did a complete overhaul. Our committed Heady team set out to improve the bride’s journey, making it more enjoyable for them to discover, browse, favorite, and purchase what they wanted. We figured we’d do our part to lower the number of bridezillas running rampant.
- We completely transitioned the mobile product to Heady, transferring the backend APIs and iOS and Android apps.
- We converted the apps from outdated scrapping technology to custom IBM Websphere Commerce endpoints, which we architected. This stabilized and improved the end-user experience.
- We introduced contextual commerce, providing more dynamic content. The new, inspirational content provided another reason for brides to keep coming back to the app and fall in love with the David’s Bridal brand!