Scott’s Miracle Gro’s My Garden is for the urban gardener who inspiration and knowledge. These users–both inexperienced and proficient gardeners–have access to an abundance of information about what and how to grow.
Content-focused, My Garden invites users to explore plants and products that will enliven their urban gardens.
We powered the app to track user location through geotracking. The feed is customized to their individualized needs based on their geolocation and interests. Users receive DIY project recommendations with the necessary steps to plant and grow.
We worked with Scott’s Miracle Gro to:
- Roadmap new features and optimize user experience
- Push campaign strategies for increased user retention and activation
- Optimize and fix issues on iOS and Android apps on an ongoing basis
Dynamic Content: We created a new, dynamic content section called FreshCuts, promoting Scotts Miracle-Gro’s expertise. Users are encouraged to explore the ever-changing content with up-to-date articles.
Push Notification Platform Integration (Localytics): Similar to My Lawn, My Garden delivers up-to-date notifications based on location, so users don’t have to search for content. This guarantees Scott’s Miracle Gro is more in touch with their customer base.
Adobe Analytics & Other Advanced Events & User-Analytics Tagging: We integrated Adobe analytics so Scott’s Miracle Gro can research and improve the products based on user activity.
Push Expertise: We executed push expertise on demand, whereas users no longer have to wait for a new app release to feature new content. Now, urban growers can always stay relevant.
Single Sign-On (SSO) and social sign-up implementation (Identity Management): Users can login once and links all accounts, improving user experience.
Content Management & Data Import: Our Heady team created a dynamic feed which integrates content management, allowing Scott’s to dynamically feature relevant articles to each unique end user.
Here’s what people are saying about our Android and Android apps
I really enjoy this app
great app! keeps it simple
how cool is this app?!