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Scope
iOS, Android

With Heady since 2017.

Motel 6

We shepherded a high-traffic hotel booking app through 40 successful releases and counting.

Result

99.8% Crash-free

My6 is crash-free for 99.8% of users, and has never gone offline.

Scope
iOS, Android

We shepherded a high-traffic hotel booking app through 40 successful releases and counting.

WHERE do you get your first impression of a hotel? These days, it’s as likely to be on its app as it is at the front desk. Since 2017, Motel6, a hotel chain with 1,200 locations around the world, has relied on Heady to optimize and manage its booking app, My6. Our job is ensuring that making a reservation is as quick and convenient as checking in at one of its hotels — for an average of 35,000 monthly users.

This is a feature that we helped Hibbett built that raised the convertion rate by 30% at 2019 Q4.
Built to help users save more for what they travel for.
This is a feature that we helped Hibbett built that raised the convertion rate by 30% at 2019 Q4.
Search by what’s most important for you.
This is a feature that we helped Hibbett built that raised the convertion rate by 30% at 2019 Q4.
Bringing the most important information to the forefront.
This is a feature that we helped Hibbett built that raised the convertion rate by 30% at 2019 Q4.
Providing travelers with the most valuable property information.

We researched user behavior.

Heady inherited a one-year-old app and immediately began making enhancements without jeopardizing stability.

Our data told us that truck drivers and other late-night travelers were booking rooms with competitors, since the existing My6 app didn’t allow for booking after midnight. We changed the logic of the app to support early morning check-ins. We also noticed frequent bookings from people with older phones, and optimized to support them.

Meanwhile, we saw that guests were shopping on different platforms looking for the best rates. To build trust in My6, we updated the user experience to showcase deals and reassure people that they would always see the best available price on the app.

Making the search for locations as easy as possible.
Making the search for locations as easy as possible.

We introduced features to make the app — and guests’ hotel stays — more accessible.

ADA is top of mind for a national brand like Motel6, which must consider the needs of a diverse client base. We introduced a booking feature that shows what properties are accessible for people with disabilities, as well as helps them to book a companion room. Heady also made Motel6’s app ADA complaint.

Making sure you can hear what others have to say, before you stay.
Making sure you can hear what others have to say, before you stay.

We optimized with reliability in mind.

My6 users can now book a room in just three clicks — a matter of seconds.

Our improvements keep property information up to date and accurate: the app can now support custom edits on the hotel level, so managers display the correct information about their location without relying on a centralized system.

We helped overhaul backend services, transferring all property data to new innovative systems that help My6 stay current. We also assisted Motel6’s internal team in setting up their complete CI/CD so they’d always have access to updated code.

THE CLIENT

Motel6, a hotel chain with more than 1,200 company-owned and franchised locations in the U.S., Mexico, Canada, and India.

Heady not only has technical expertise with native operating systems, but they also understand our brand, voice, and client base.

Director, Quality and Brand Experience

They understand the end users’ needs and adjust the app to better meet them. The team is highly responsive and communicative, incorporating feedback in a timely manner.

Project Manager
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