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Launched by Heady in November 2019.

Allcall

We partnered with an early-stage start-up to reimagine travel for the Instagram generation.

Scope
Web

We partnered with an early-stage start-up to reimagine travel for the Instagram generation.

WHY isn’t planning a vacation as easy as posting about it? That’s the question that inspired Allcall, a marketplace for travel itineraries created by influencers and local guides.To attract investors and talent, Allcall’s peer-to-peer platform had to work beautifully and go to market quickly. Heady served as trusted advisor and dedicated product team, all the while identifying which priorities were necessary for launch.

This is a feature that we helped Hibbett built that raised the convertion rate by 30% at 2019 Q4.
Discover travel tips from people who travel like you.
This is a feature that we helped Hibbett built that raised the convertion rate by 30% at 2019 Q4.
Keep up to date on all things travel.
This is a feature that we helped Hibbett built that raised the convertion rate by 30% at 2019 Q4.
Helping to bring a new lens to booking a vacation.
This is a feature that we helped Hibbett built that raised the convertion rate by 30% at 2019 Q4.
Explore travel destinations by what’s important to you.

We delivered on a deadline.

Allcall’s goal was to turn tastemakers into 21st-century travel agents, allowing them to easily build itineraries and get paid for them. Heady master-planned the tech behind this concept. We built and launched a complete end-to-end marketplace — itinerary creator, profile builder, and check-out flow — on a deadline.

Leveraging the Google Cloud platform, Heady built an app engine using its services. The benefit: all services live under one roof and communicate seamlessly together. For example, Google Places API is integral to Allcall’s itinerary builder, where guides can create and iterate on travel recommendations, resulting in a user-friendly experience.

Redefine the meaning of travel and exploration.
Redefine the meaning of travel and exploration.

We gave founders peace-of-mind.

When Heady came on board, Allcall’s non-technical founding team was working with a single freelancer, who provided no visibility into code or deliverables. Heady introduced transparency and fluid communication.

We implemented an Agile development practice that included daily Standups and Sprint planners. We also introduced git hooks in Slack so the team could see all code being committed, and a testing environment with live updates. The result was effective collaboration, and more time for the founders to focus on other priorities.

Heady also proved that an agency could be more invested in a product than freelancers. When Allcall was making important technology hires, Heady advised the founding team, and then collaborated to hand off the product smoothly.

Explore itineraries that are customized to your travel interests.
Explore itineraries that are customized to your travel interests.

We planned for the future.

Leading up to launch, Heady helped with the roll-out strategy so the founding team was able to meet PR deadlines and fundraise. Post-launch, we defined the product roadmap, so the founding team could clearly communicate to their investors the timeline around new features.

The result is a platform that’s easy to use, secure, and manageable: a robust structure which Allcall can scale as it reimagines millennial travel.

THE CLIENT

Allcall, a responsive website for modern travellers, with itineraries planned and sold by the people they follow on social media.

Heady’s ability to adapt to existing specifications helps make them a valuable partner. They also offer useful tactical advice.

Founder & CEO
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