Shoppers now have more choice in how they interact with Hibbett | City Gear on mobile.
They can receive products however they choose: buying online, or reserving items to be picked up at the store nearest to them, a process called BOPIS / ROPIS. Heady’s updates also launched omni-channel communication, which means users can choose to interact with HCG through email, text, or push notifications.
We also increased accessibility, transforming 150 screens from 0% accessible to 65%, as per the 2019 guidelines, and growing. Meanwhile, all 1190 Hibbett stores now participate in raffles, a critical sales channel.
All the while, we keep user’s data protected. In the face of improving bot technology, we regularly defend the app against attacks of up to 1 million requests per 5 minute period.