Scotts MiracleGro: My Garden

We transformed the user journey.

Thanks to Heady, My Garden is now more intuitive for users, and more profitable for Scotts. When we began working on My Garden in 2017, the app was doing a great job suggesting inspiring projects, but didn’t give information about where to purchase plants and supplies. Heady’s research told us this feature would make the app more engaging for gardeners.

We consulted with Scotts to build user personas, and researched feedbacks and interactions. We then redesigned My Garden’s navigation, so users start projects and then plan their purchases and materials, rather than the other way around. We also added a feature that recommends local stores with products in stock.

We integrated My Garden with Scotts larger brand universe.

Scotts Miracle-Gro exists across multiple platforms : the My Lawn and My Garden apps, its website, and its physical stores. Heady partnered with the Scotts team to architect and implement a system to connect these platforms. Thanks to Heady, users can now use the same account to log on to any of the Scotts platforms. This SSO (single sign on) consolidates all user databases from multiple platforms to a single system.

We overhauled the back-end for security.

My Garden’s back-end had been owned by Scotts since 2015 and not updated since. In 2013, Heady updated outdated dev ops on the server and application levels by replacing legacy coding languages with modern industry standards. My Garden is now safer and more reliable.