Lawn care can be intimidating and technical. My Lawn exists to give people who want a beautiful lawn a clear plan — of what products to use, how to use them, and when to use them.
Heady made recommendations in My Lawn more personalized. An onboarding quiz is powered by a recommendation engine that we architected to provide plans to users based on the location, size, and condition of their lawn.
We sought out and solved pain-points in the user journey, a process which required product design, backend updates, and front-end implementation. Across the app, we restructured the hierarchy of information, making tweaks so important features are easy to access.
Heady’s features also retain users. We overhauled the content section of My Lawn to keep users engaged in the winter months, and display content relevant to their locations. Previously, content was hardcoded, but our version is dynamic and can be populated by Scotts’ team in the on and off seasons.