The beauty of App Clips is how seamlessly it can integrate into wherever you do business—app developers can integrate App Clips into digital experiences and into real-world interactions through Bluetooth, Apple Pay, and NFC. And by integrating your app into these organic business channels, App Clips can quickly and efficiently demonstrate the value of your app to potential users.
Think of it this way: by slotting into the parts of your brand touchpoints that users might organically interact with on a daily basis, App Clips offers users a “free sample” of your app. Once users have a chance to demo the functionality of your app one, two, or a few times, they might be more likely to download your app and continue to be a dedicated user.
Users are so often bombarded with app notifications that it’s easy to get app fatigue. Because App Clips are task-focused and discoverable at precisely the moment users need to engage with them, users no longer need to dread looking at their phone and feeling overwhelmed by notifications from their apps. Now, users can purposefully and seamlessly engage with apps through specific tasks, from ordering food to paying for parking.
And, because App Clips are basically a way to run an app on demand, they can’t tap the more restricted data on a user’s phone—making it a much more secure and private user experience.
Any time a company evaluates whether to add a new feature to its roadmap, there’s always a worry that integrating it into existing tech infrastructure is going to be labor-intensive and require cross-functional stakeholder buy-in to implement. Apple’s App Clips is different. It doesn’t need to have the dependencies of other teams and technologies, and there’s no need to create new integrations or build new teams to support the project. Developers also have the option of designing App Clips in SwiftUI, the coding language that Apple introduced with iOS 13 to streamline app creation. With App Clips, it’s now easier than ever to create new opportunities for your users without having to wrap the project up in other parts of your business—so you’re free to creatively meet new users where they are and want to transact.
At Heady, we make sure that any tech we recommend to our brand partners addresses their specific business needs. Our team of experts has pored over every aspect of App Clips, and we’re confident that this development can offer our partners a wealth of benefits—without introducing friction or dependencies. Heady can pull together a team who can
To make sure that our brand partners have everything they need to keep their iOS app competitive and get people excited to look at their phones, we include App Clips development as part of a package deal for our clients. TK.