Perhaps the most practical opportunity provided by the pandemic is time. Startups are leveraging the momentary ebb in growth to improve their app’s speed and reliability, all while reconsidering strategy.
As the CEO of Omio, a European booking start-up, told TechCrunch, Covid-19 is an “opportunity to really build scalability. All the underlying architecture, campaign structures, whatever data flows were not perfect before, product messaging, etc.”
Engineering talent is currently plentiful — and particularly effective at working remotely. Take this time to tackle tech debt. Revisit your user and data flows to ensure that the assumptions you made when you debuted are still relevant. Tailor your app’s search keywords to at-home use.