Our take on the latest in mobile, tech, and business.
So you’ve launched a new website or mobile app. Now what? Your organization has made a significant investment to launch the product, so continuing to make room in your budget for it may at first seem unnecessary. Now might feel like a time to rest on its success — but the truth is, a digital product is never truly finished. When launching any digital product, you’ll also need a plan for how you’ll manage its lifecycle.
Launching a mobile app is a major undertaking for any brand, and for companies with multiple brands under one umbrella it can be especially challenging — not to mention expensive. Each brand has its own distinct personality and demographic, and accordingly, you want each brand’s app to have its own unique identity and its own roadmap to allow for digital evolution. Think of a parent company like Gap Inc.: Gap, Banana Republic, Athleta, and Old Navy all serve distinct customer segments, with mobile apps that feel distinct but still unified.
Meeting demand for the hottest new sneakers isn’t easy: Popular silhouettes like the Air Jordan 1s often sell out before they even hit shelves. Sustaining hype at the same time is even harder, and retailers in the increasingly integrated worlds of high fashion, streetwear, and sneakers are rising to the challenge of delivering hyped products to as many people as possible through programs like raffles and first-come-first-serve drops.
As we head into the busy holiday season, concerns about a recession are growing ever louder. According to Bloomberg’s latest monthly survey of economists, there’s now a 60% chance of a recession occurring in the next year, up from 50% in September and compared to a 30% chance six months ago.
So your company launched its mobile app — congratulations! While getting your app off the ground is a major milestone for any organization, from a customer journey standpoint it’s just the starting line. Getting users to download your new app is the easy part. Now, you’ve got to drive user engagement and loyalty by giving them compelling reasons to return to the app again and again. It’s no secret that as smartphones tighten their grip on modern consumers, the effectiveness of more traditional marketing methods is waning.
for bits, pixels, and tote bags.
According to Forbes, there have been 13 recessions since World War II. Three were in the 21st century and many experts warn another is on its way, predicting at least a 50% chance of a recession in the next two years. Some experts argue it’s already here, while still others insist we’re only experiencing a downturn. Whatever you want to call them, these economic slumps happen more frequently than most people realize, and they are generally much less ominous than some would make them sound. And markets tend to bounce back after a downturn – often returning even stronger. So as we experience this current downturn, the question all business owners should be asking themselves is: will we make it to the bounce back? If you are sure the answer is yes, then make no mistake: now is not the time to pause your growth and hold steady. Now is the time to level up.
At the onset of social media (think MySpace) the networks were created as a way to connect with people you already knew, or wanted to interact with. It’s hard to imagine the creators of these platforms could have ever dreamed they would be facilitating millions of online business transactions per day, but that’s exactly where we are.
Why are so many companies (retail, consumer goods, grocery, etc.) investing in mobile e-commerce applications? To put it simply, they’re following the money. Statista projects e-commerce sales from mobile devices will surpass $432 billion (with a “b”) by 2022. That’s a lot of cheddar.
A traffic surge takes down your app in the first hour of Black Friday. Bad actors hack and release all your user data. You watch a competitor’s MAUs skyrocket after they introduce a killer new feature.
Starting and building a mobile product consultancy requires a flurry of choices at every turn. Where to invest your time and effort? When to divest time when you are not seeing a return.
Too often technology is mysterious — especially for time-starved product owners. In an ideal world, technology should be guided by business objectives, not the other way around.
When Heady evaluates a given tech or tool — a programming language, progressive web apps, marketing tools — we start by asking lots of questions about..
One way is by leveraging apps. As a mobile product consultancy building sustainable innovation in design and technology, we’re seeing encouraging numbers from our own clients.
