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Heady Thoughts

Insights on what’s now and what’s next in tech, mobile & digital products.

      Whitney Filloon

      Writer
      What's Trending Digital Strategy & Innovation

      How to Improve Your App Rating: The Journey to 5-Star Success

      When mobile presence is a key part of your brand’s digital strategy, delivering an exceptional app experience must be a top priority. From a seamless user interface to innovative features, the goal is to create an app that not only serves its purpose, but surpasses user expectations. One clear sign that you've hit the mark? That coveted 5-star rating in the Apple App Store or Google Play Store. It's an acknowledgement that your app stands out from the crowd and a testament to your commitment to excellence. But if you take a stroll through the app stores, it quickly becomes clear that not every app achieves this 5-star status — or even comes close. Why is that? And more importantly, how can your brand bridge the gap?

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      Heady Team

      What's Trending Digital Strategy & Innovation

      3 Crucial Strategies for Mobile Marketing Success

      After attending MAU 2023 in Vegas last month, the Heady team returned to our Brooklyn HQ with heads full of insights and ideas. As the biggest mobile acquisition and retention summit, this wasn't just an event to see and be seen — it was a chance to dive deep into the most pressing topics in the mobile app space, and to bring back valuable learnings for our partners. From industry juggernauts like Google and TikTok to pioneering technology partners like mobile attribution and marketing analytics platform AppsFlyer, multichannel customer engagement platform Braze, and cross-channel growth marketing platform Iterable, the crowd at MAU 2023 represented the many different facets of the mobile app landscape. At Heady, we believe in continuous improvement and staying ahead of the curve.

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      Whitney Filloon

      Writer
      What's Trending Digital Strategy & Innovation

      4 Top Tech Moms We Admire

      In an industry that’s historically been male-dominated, it’s more important than ever to shine a spotlight on the women — and the moms! — who are making waves. Women represent just over half of the overall workforce, but currently only hold 26.7% of tech-related roles, not to mention a mere 10.9% of CEOs or senior leadership positions within the tech sphere. But there are also countless women — many of them mothers — out there who are not just meeting these odds head-on but excelling, innovating, and leading the way in tech. Moms are undeniably some of the greatest heroes of our lives: They're our biggest cheerleaders, our most reliable shoulders to lean on, our mentors, and our inspiration. Prepare to be inspired by these trailblazing top women in tech and learn how they’re shaping our digital landscape, bit by bit.

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      Chris Galatioto

      VP, Engineering
      Product Strategy Product Management & Delivery Digital Strategy & Innovation

      The Great Debate: Native vs. Non-Native Mobile Apps

      When it comes time to develop a mobile app for your company, one of the most crucial early-stage decisions is choosing the right development approach: Should you build a native app or a non-native app? To make an informed decision, you’ll first need to understand what’s at stake and the options that are available. Native apps are designed exclusively for a specific operating system and offer better performance and a more seamless user experience. In contrast, non-native apps can run on multiple platforms and are more cost-effective and quicker to develop. Which route you choose will depend on numerous factors including business needs, user needs, and your budget.

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      Chris Galatioto

      VP, Engineering
      Engineering What's Trending Digital Strategy & Innovation

      How to Unlock the Potential of Your Shopify Store with a Mobile App

      With the Shopify Buy SDK, you can smoothly transition your existing customers from your web store to an in-app experience. By allowing them to maintain a single user account and order history and access previously stored payment methods across both web and app, you can give them a consistent and uninterrupted customer journey. Before developing a mobile app, the brand already had hundreds of thousands of existing customers — so ensuring all those users didn’t have to create a new account to purchase via the app was absolutely critical.

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      Katarina Borg

      VP, Product Management
      Product Strategy What's Trending Product Management & Delivery Digital Strategy & Innovation

      Digital Product Lifecycle Management: What Is It and Why Do You Need It?

      So you’ve launched a new website or mobile app. Now what? Your organization has made a significant investment to launch the product, so continuing to make room in your budget for it may at first seem unnecessary. Now might feel like a time to rest on its success — but the truth is, a digital product is never truly finished. When launching any digital product, you’ll also need a plan for how you’ll manage its lifecycle.

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      Chris Galatioto

      VP, Engineering
      What's Trending Digital Strategy & Innovation

      Building Mobile Apps for Multi-Brand Companies: Our Proven Formula for Reduced Costs & Faster Launches

      Launching a mobile app is a major undertaking for any brand, and for companies with multiple brands under one umbrella it can be especially challenging — not to mention expensive. Each brand has its own distinct personality and demographic, and accordingly, you want each brand’s app to have its own unique identity and its own roadmap to allow for digital evolution. Think of a parent company like Gap Inc.: Gap, Banana Republic, Athleta, and Old Navy all serve distinct customer segments, with mobile apps that feel distinct but still unified.

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      Jack Hatchett

      Sr Product Manager
      What's Trending Digital Strategy & Innovation

      Exclusivity at Scale: How Hibbett Leverages Sneaker Mania to Build Customer Loyalty

      Meeting demand for the hottest new sneakers isn’t easy: Popular silhouettes like the Air Jordan 1s often sell out before they even hit shelves. Sustaining hype at the same time is even harder, and retailers in the increasingly integrated worlds of high fashion, streetwear, and sneakers are rising to the challenge of delivering hyped products to as many people as possible through programs like raffles and first-come-first-serve drops.

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      Rahul Khosla

      CEO
      What's Trending Digital Strategy & Innovation

      Achieving Your Digital Goals While Cutting Staff Is Possible. Here’s How.

      As we head into the busy holiday season, concerns about a recession are growing ever louder. According to Bloomberg’s latest monthly survey of economists, there’s now a 60% chance of a recession occurring in the next year, up from 50% in September and compared to a 30% chance six months ago.

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      Whitney Filloon

      Writer
      Digital Strategy & Innovation

      How to Create a Compelling Customer Journey With Push Notifications

      So your company launched its mobile app — congratulations! While getting your app off the ground is a major milestone for any organization, from a customer journey standpoint it’s just the starting line. Getting users to download your new app is the easy part. Now, you’ve got to drive user engagement and loyalty by giving them compelling reasons to return to the app again and again. It’s no secret that as smartphones tighten their grip on modern consumers, the effectiveness of more traditional marketing methods is waning.

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      Rahul Khosla

      CEO
      What's Trending Digital Strategy & Innovation

      Recession Proof: Why You Should Invest in Tech During a Downturn

      According to Forbes, there have been 13 recessions since World War II. Three were in the 21st century and many experts warn another is on its way, predicting at least a 50% chance of a recession in the next two years. Some experts argue it’s already here, while still others insist we’re only experiencing a downturn. Whatever you want to call them, these economic slumps happen more frequently than most people realize, and they are generally much less ominous than some would make them sound. And markets tend to bounce back after a downturn – often returning even stronger. So as we experience this current downturn, the question all business owners should be asking themselves is: will we make it to the bounce back? If you are sure the answer is yes, then make no mistake: now is not the time to pause your growth and hold steady. Now is the time to level up.

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      Rahul Khosla

      CEO
      Digital Strategy & Innovation

      Social Commerce Examples: How Retail Brands + Content Creators are Changing Shopping Forever

      At the onset of social media (think MySpace) the networks were created as a way to connect with people you already knew, or wanted to interact with. It’s hard to imagine the creators of these platforms could have ever dreamed they would be facilitating millions of online business transactions per day, but that’s exactly where we are.

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      Rahul Khosla

      CEO
      Digital Strategy & Innovation

      Mobile Commerce Examples: How Top Brands Are Dominating Mobile Shopping

      Why are so many companies (retail, consumer goods, grocery, etc.) investing in mobile e-commerce applications? To put it simply, they’re following the money. Statista projects e-commerce sales from mobile devices will surpass $432 billion (with a “b”) by 2022. That’s a lot of cheddar.

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      Rahul Khosla

      CEO
      Digital Strategy & Innovation

      New Data Shows 57% of Shoppers Prefer Mobile Apps to Other Channels

      Why are so many companies (retail, consumer goods, grocery, etc.) investing in mobile e-commerce applications? To put it simply, they’re following the money. Statista projects e-commerce sales from mobile devices will surpass $432 billion (with a “b”) by 2022. That’s a lot of cheddar.

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      Rahul Khosla

      CEO
      Digital Strategy & Innovation

      The C-Suite Checklist: 6 Signs Your Mobile App is Falling Behind

      A traffic surge takes down your app in the first hour of Black Friday. Bad actors hack and release all your user data. You watch a competitor’s MAUs skyrocket after they introduce a killer new feature.

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      Rahul Khosla

      CEO
      People & Culture Digital Strategy & Innovation

      The Importance of Retention For Growth

      Starting and building a mobile product consultancy requires a flurry of choices at every turn. Where to invest your time and effort? When to divest time when you are not seeing a return.

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      Chris Galatioto

      VP, Engineering
      Digital Strategy & Innovation

      Six Steps To Guiding Better Technology Decisions For Your Team

      Too often technology is mysterious — especially for time-starved product owners. In an ideal world, technology should be guided by business objectives, not the other way around.

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      Pratik Agashe

      Software Development Engineer
      Engineering Digital Strategy & Innovation

      Seven Questions to Ask About a New Technology

      When Heady evaluates a given tech or tool — a programming language, progressive web apps, marketing tools — we start by asking lots of questions about..

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      Katarina Borg

      VP, Product Management
      Digital Strategy & Innovation

      How Travel Companies Can Leverage Mobile to Survive — and Thrive — During COVID-19

      One way is by leveraging apps. As a mobile product consultancy building sustainable innovation in design and technology, we’re seeing encouraging numbers from our own clients.

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