In this blog post (and future posts to come), I’m excited to (re)introduce you to Heady’s Design team and all the ways we’re evolving our department. I joined the team earlier this year as Heady’s first Director of Design, and have been incredibly honored and humbled by the team’s trust in me as I set out to build a multidisciplinary and inclusive design team. Read on to learn about Heady’s three-pronged approach to inclusive design for digital products and how we bring it all together.
Before we can even begin talking about design, we have to start by focusing on the people that make up the practice. I believe that the best teams include people that represent many different experiences and perspectives — and that for a team to be truly great, the culture has to make people feel comfortable representing those different experiences and perspectives. At Heady, we take great pride in the fact that we’ve built a diverse team, and we believe that the more viewpoints that are represented, the better our work will be.
More technically speaking, our team is made up of incredibly talented designers that represent many different design disciplines. We believe the best way to build the best products is to approach design in a multidisciplinary way. The disciplines represented on the Heady Design team include:
We’ve designed our process to be flexible and iterative. This means that while we do have a process that guides our work, we can also adapt that process to a particular project by creating a unique design plan. This also means that work isn’t always completed in a linear fashion: In fact, we believe the best design work isn’t linear, but rather iterative by nature.
No matter what phase of the design process we’re in, our guiding philosophy of “Design with, not for” is prioritized every step of the way. This goes beyond not believing in design silos. To us, this means co-designing — with other designers, with our partners, and with our users.
Our team isn’t just focused on pixels, but rather on the bigger purpose of the project. What problems are we trying to solve? Who are we trying to solve those problems for? What are the business goals? What is the value we hope to provide to users? How can great design help us address business goals and meet user needs? These are just some of the questions our process is designed to answer.