--- title: Digital Transformation & Mobile App Innovation | Heady Blog | Product Strategy description: Product Strategy | Heady is a digital product agency for mobile apps and websites. Discover our blog for expert insights on digital strategy, app trends, and more. image: https://www.heady.io/hubfs/Assets%20June%202020/OG.hp%20(1).jpg --- **NEW LAUNCH: **Weill Cornell Medicine's [Maya app](https://www.heady.io/work/maya) is now available for Android! ![Close Bar](https://www.heady.io/hubfs/Group%2040042.svg) [![Heady_Logo_Web-01 (1)](https://www.heady.io/hs-fs/hubfs/Heady_Logo_Web-01%20(1).png?width=130&height=78&name=Heady_Logo_Web-01%20(1).png) ](https://www.heady.io/) # Heady Thoughts Insights on what’s now and what’s next in tech, mobile & digital products. [Scroll to Top](https://www.heady.io/blog/tag/product-strategy#) ### Categories - [All (72)](https://www.heady.io/blog) - [Design (9)](https://www.heady.io/blog/tag/design) - [Development (2)](https://www.heady.io/blog/tag/development) - [Digital Strategy & Innovation (20)](https://www.heady.io/blog/tag/digital-strategy-innovation) - [Emerging Technology (2)](https://www.heady.io/blog/tag/emerging-technology) - [Engagement & Growth Tools (4)](https://www.heady.io/blog/tag/engagement-growth-tools) - [People & Culture (9)](https://www.heady.io/blog/tag/people-culture) - [Product Management (8)](https://www.heady.io/blog/tag/product-management) - [Product Strategy (12)](https://www.heady.io/blog/tag/product-strategy) - [Software Engineering (32)](https://www.heady.io/blog/tag/software-engineering) - [What's Trending (20)](https://www.heady.io/blog/tag/whats-trending) ## Featured Posts ## [AI Can Write Code, But Great Apps Still Require Judgment](https://www.heady.io/blog/ai-app-development-vibe-coding) May 15, 2026 ## [What Apple’s On-Device AI Means for the Future of Mobile Apps](https://www.heady.io/blog/apple-on-device-ai-mobile-apps) Nov 24, 2025 ## [Designing Digital Products for Luxury Brands](https://www.heady.io/blog/luxury-brands-digital-product-design-mobile-apps-websites) Mar 11, 2025 ## Heady Team [Design](https://www.heady.io/blog/tag/design) [Product Strategy](https://www.heady.io/blog/tag/product-strategy) ## [Designing Digital Products for Luxury Brands](https://www.heady.io/blog/luxury-brands-digital-product-design-mobile-apps-websites) [ For today’s luxury brands, merely having a digital presence isn’t enough. Customers of premium brands expect nothing less than a seamless, elevated journey from the moment they land on a website or open an app. ](https://www.heady.io/blog/luxury-brands-digital-product-design-mobile-apps-websites) [Read More ](https://www.heady.io/blog/luxury-brands-digital-product-design-mobile-apps-websites) ## Chris Galatioto ##### VP, Engineering [Product Strategy](https://www.heady.io/blog/tag/product-strategy) [Product Management](https://www.heady.io/blog/tag/product-management) [Digital Strategy & Innovation](https://www.heady.io/blog/tag/digital-strategy-innovation) ## [The Great Debate: Native vs. Non-Native Mobile Apps](https://www.heady.io/blog/the-great-debate-native-vs.-non-native-mobile-apps) [ When it comes time to develop a mobile app for your company, one of the most crucial early-stage decisions is choosing the right development approach: Should you build a native app or a non-native app? To make an informed decision, you’ll first need to understand what’s at stake and the options that are available. Native apps are designed exclusively for a specific operating system and offer better performance and a more seamless user experience. In contrast, non-native apps can run on multiple platforms and are more cost-effective and quicker to develop. Which route you choose will depend on numerous factors including business needs, user needs, and your budget. ](https://www.heady.io/blog/the-great-debate-native-vs.-non-native-mobile-apps) [Read More ](https://www.heady.io/blog/the-great-debate-native-vs.-non-native-mobile-apps) ## Whitney Filloon ##### Strategic Brand & Content Manager [Software Engineering](https://www.heady.io/blog/tag/software-engineering) [Product Strategy](https://www.heady.io/blog/tag/product-strategy) ## [Goodbye Wordpress: 4 Reasons to Consider a CMS Migration](https://www.heady.io/blog/goodbye-wordpress-4-reasons-to-consider-a-cms-migration) [ WordPress is wildly popular (and for good reason), but it’s simply not built for enterprise — lacking both the flexibility and the security that brands need as they scale. Here’s a look at the platform’s biggest flaws, and how migrating to a new CMS can give your brand’s digital presence a major boost. ](https://www.heady.io/blog/goodbye-wordpress-4-reasons-to-consider-a-cms-migration) [Read More ](https://www.heady.io/blog/goodbye-wordpress-4-reasons-to-consider-a-cms-migration) ## Katarina Borg ##### VP, Product Management [Product Strategy](https://www.heady.io/blog/tag/product-strategy) [Product Management](https://www.heady.io/blog/tag/product-management) ## [Digital Product Manager: How the Role Is Evolving in 2024](https://www.heady.io/blog/digital-product-manager-how-the-role-is-evolving-in-2024) [ In a connected mobile ecosystem that gets more complex each day, the role of mobile product manager has never been more important, or more challenging. Plenty of attention has been paid to mobile product.. ](https://www.heady.io/blog/digital-product-manager-how-the-role-is-evolving-in-2024) [Read More ](https://www.heady.io/blog/digital-product-manager-how-the-role-is-evolving-in-2024) ## Katarina Borg ##### VP, Product Management [Product Strategy](https://www.heady.io/blog/tag/product-strategy) ## [Agile Ticketing 101: Writing Better Tickets With INVEST](https://www.heady.io/blog/foundations-of-agile-ticket-writing-a-4-part-series) [ At Heady, our experience managing dozens of products and hundreds of releases has taught us the value of robust ticket writing. This sometimes overlooked skill is critical to the successful and timely delivery of software. This blog explores the essential skill of how to write agile tickets and best practices that every product manager should know. ](https://www.heady.io/blog/foundations-of-agile-ticket-writing-a-4-part-series) [Read More ](https://www.heady.io/blog/foundations-of-agile-ticket-writing-a-4-part-series) ### Subscribe for Heady news in your inbox ## Katarina Borg ##### VP, Product Management [Product Strategy](https://www.heady.io/blog/tag/product-strategy) [What's Trending](https://www.heady.io/blog/tag/whats-trending) [Product Management](https://www.heady.io/blog/tag/product-management) [Digital Strategy & Innovation](https://www.heady.io/blog/tag/digital-strategy-innovation) ## [Digital Product Lifecycle Management: What Is It and Why Do You Need It?](https://www.heady.io/blog/digital-product-lifecycle-management-what-is-it-and-why-do-you-need-it) [ So you’ve launched a new website or mobile app. Now what? Your organization has made a significant investment to launch the product, so continuing to make room in your budget for it may at first seem unnecessary. Now might feel like a time to rest on its success — but the truth is, a digital product is never truly finished. When launching any digital product, you’ll also need a plan for how you’ll manage its lifecycle. ](https://www.heady.io/blog/digital-product-lifecycle-management-what-is-it-and-why-do-you-need-it) [Read More ](https://www.heady.io/blog/digital-product-lifecycle-management-what-is-it-and-why-do-you-need-it) ## Rahul Khosla ##### CEO [Product Strategy](https://www.heady.io/blog/tag/product-strategy) [People & Culture](https://www.heady.io/blog/tag/people-culture) ## [The Year in Heady: Most Exciting Launches & Proudest Moments of 2022](https://www.heady.io/blog/the-year-in-heady-our-most-exciting-launches-and-proudest-moments-of-2022) [ As 2022 comes to an end, we’re taking the opportunity to look back on an incredibly exciting year at Heady. From making key leadership hires and growing our team to tackling even bigger and better projects than ever before, it’s been a year of epic growth across the spectrum. ](https://www.heady.io/blog/the-year-in-heady-our-most-exciting-launches-and-proudest-moments-of-2022) [Read More ](https://www.heady.io/blog/the-year-in-heady-our-most-exciting-launches-and-proudest-moments-of-2022) ## Tierra Morgan-Huelves [Product Strategy](https://www.heady.io/blog/tag/product-strategy) [Product Management](https://www.heady.io/blog/tag/product-management) ## [The Heady 8: Product Manager Edition](https://www.heady.io/blog/the-heady-8-product-manager-edition) [ You know them. You love them. You work with them. But do you ever wonder what a day in the life of a Product Manager is actually like? They say you can’t understand another person’s perspective until you walk a mile in their shoes. So, we're introducing "The Heady 8" - to answer the inevitable "What do you do?" question, PMs all face. We hope you enjoy these thoroughly honest musings from Heady Product Managers, and should the spirit move you to (consensually) hug a PM after this, please do! ](https://www.heady.io/blog/the-heady-8-product-manager-edition) [Read More ](https://www.heady.io/blog/the-heady-8-product-manager-edition) ## Chris Galatioto ##### VP, Engineering [Software Engineering](https://www.heady.io/blog/tag/software-engineering) [Product Strategy](https://www.heady.io/blog/tag/product-strategy) ## [Mobile Commerce Architecture for the 21st Century](https://www.heady.io/blog/mobile-commerce-architecture-for-the-21st-century) [ Mobile shopping is on the rise and retailers are looking into how mobile apps fit into their omnichannel strategy. A mobile commerce architecture is critical to ensure you’re laying the proper foundation for your mobile strategy. ](https://www.heady.io/blog/mobile-commerce-architecture-for-the-21st-century) [Read More ](https://www.heady.io/blog/mobile-commerce-architecture-for-the-21st-century) ## Katarina Borg ##### VP, Product Management [Software Engineering](https://www.heady.io/blog/tag/software-engineering) [Product Strategy](https://www.heady.io/blog/tag/product-strategy) ## [How Your Mobile Product Roadmap Should Adapt for iOS 14.5 & Beyond](https://www.heady.io/blog/how-your-mobile-product-roadmap-should-adapt-for-ios-14-beyond) [ Apple and Facebook are duking it out, iPhone users are updating their OS, and product managers are wondering ](https://www.heady.io/blog/how-your-mobile-product-roadmap-should-adapt-for-ios-14-beyond) [Read More ](https://www.heady.io/blog/how-your-mobile-product-roadmap-should-adapt-for-ios-14-beyond) ## Rahul Khosla ##### CEO [Product Strategy](https://www.heady.io/blog/tag/product-strategy) [Product Management](https://www.heady.io/blog/tag/product-management) ## [How to Build a Mobile Product Team for Sustainable Innovation](https://www.heady.io/blog/how-to-build-a-mobile-product-team-for-sustainable-innovation) [ We are the silent partner behind native iOS and Android apps for top brands like ScottsMiracle-Gro, Motel6 and Hibbett Sports, keeping them a step ahead of the competition. ](https://www.heady.io/blog/how-to-build-a-mobile-product-team-for-sustainable-innovation) [Read More ](https://www.heady.io/blog/how-to-build-a-mobile-product-team-for-sustainable-innovation) ## Victoria Nova [Product Strategy](https://www.heady.io/blog/tag/product-strategy) ## [To Drive Product Intimacy, Ditch Proto-Personas and Do the Research](https://www.heady.io/blog/to-drive-product-intimacy-ditch-proto-personas-and-do-the-research) [ Mobile apps sometimes flop, way too soon after launch. New feature development sometimes goes sideways, turning users away from a mobile app they once loved. Such snafus happen for a number of reasons.. ](https://www.heady.io/blog/to-drive-product-intimacy-ditch-proto-personas-and-do-the-research) [Read More ](https://www.heady.io/blog/to-drive-product-intimacy-ditch-proto-personas-and-do-the-research) ### Subscribe for Heady news in your inbox ###### LET'S TALK IT OUT. ## Figuring out your next step? We're here for you. ## Or drop us a line. [hello@heady.io](mailto:hello@heady.io) Our emails are *(almost)* as cool as our digital products. [![Heady_Logo_Web-01 (1)](https://www.heady.io/hs-fs/hubfs/Heady_Logo_Web-01%20(1).png?width=75&height=45&name=Heady_Logo_Web-01%20(1).png) ](https://www.heady.io/) Your phone will break before our apps do. ###### Brooklyn 20 Jay St Suite 1018 Brooklyn, NY 11201 ###### Mumbai WeWork Vikhroli Mumbai, India ###### Online - - - ###### Hit us up! [hello@heady.io](mailto:hello@heady.io) [646.480.0489](tel:6464800489) - - - ![Badges-24](https://www.heady.io/hubfs/Badges-24.png) ![Badges-24](https://www.heady.io/hubfs/Badges-24.png) ###### Brooklyn 20 Jay St Suite 1018 Brooklyn, NY 11201 ###### Mumbai WeWork Vikhroli Mumbai, India ###### Online - - - --- © 2026, Heady LLC. [About](https://www.heady.io/about)[Careers](https://www.heady.io/careers)[Newsroom](https://www.heady.io/newsroom)[Media Kit](https://www.heady.io/media-kit)[Privacy Policy](https://www.heady.io/privacy-policy)