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NEW CASE STUDY: How we built top-rated shopping apps for Crate & Barrel and CB2 :app:

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Heady Thoughts

Insights on what’s now and what’s next in tech, mobile & digital products.

      Heady Team

      Design Product Strategy

      Designing Digital Products for Luxury Brands

      For today’s luxury brands, merely having a digital presence isn’t enough. Customers of premium brands expect nothing less than a seamless, elevated journey from the moment they land on a website or open an app.

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      Whitney Filloon

      Strategic Brand & Content Manager
      Software Engineering Product Strategy

      Goodbye Wordpress: 4 Reasons to Consider a CMS Migration

      WordPress is wildly popular (and for good reason), but it’s simply not built for enterprise — lacking both the flexibility and the security that brands need as they scale. Here’s a look at the platform’s biggest flaws, and how migrating to a new CMS can give your brand’s digital presence a major boost.

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      Katarina Borg

      VP, Product Management
      Product Strategy Product Management

      Digital Product Manager: How the Role Is Evolving in 2024

      In a connected mobile ecosystem that gets more complex each day, the role of mobile product manager has never been more important, or more challenging. Plenty of attention has been paid to mobile product..

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      Katarina Borg

      VP, Product Management
      Product Strategy

      Agile Ticketing 101: Writing Better Tickets With INVEST

      At Heady, our experience managing dozens of products and hundreds of releases has taught us the value of robust ticket writing. This sometimes overlooked skill is critical to the successful and timely delivery of software. This blog explores the essential skill of how to write agile tickets and best practices that every product manager should know.

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      Chris Galatioto

      VP, Engineering
      Product Strategy Product Management Digital Strategy & Innovation

      The Great Debate: Native vs. Non-Native Mobile Apps

      When it comes time to develop a mobile app for your company, one of the most crucial early-stage decisions is choosing the right development approach: Should you build a native app or a non-native app? To make an informed decision, you’ll first need to understand what’s at stake and the options that are available. Native apps are designed exclusively for a specific operating system and offer better performance and a more seamless user experience. In contrast, non-native apps can run on multiple platforms and are more cost-effective and quicker to develop. Which route you choose will depend on numerous factors including business needs, user needs, and your budget.

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      Katarina Borg

      VP, Product Management
      Product Strategy What's Trending Product Management Digital Strategy & Innovation

      Digital Product Lifecycle Management: What Is It and Why Do You Need It?

      So you’ve launched a new website or mobile app. Now what? Your organization has made a significant investment to launch the product, so continuing to make room in your budget for it may at first seem unnecessary. Now might feel like a time to rest on its success — but the truth is, a digital product is never truly finished. When launching any digital product, you’ll also need a plan for how you’ll manage its lifecycle.

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      Rahul Khosla

      CEO
      Product Strategy People & Culture

      The Year in Heady: Most Exciting Launches & Proudest Moments of 2022

      As 2022 comes to an end, we’re taking the opportunity to look back on an incredibly exciting year at Heady. From making key leadership hires and growing our team to tackling even bigger and better projects than ever before, it’s been a year of epic growth across the spectrum.

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      Tierra Morgan-Huelves

      Product Strategy Product Management

      The Heady 8: Product Manager Edition

      You know them. You love them. You work with them. But do you ever wonder what a day in the life of a Product Manager is actually like? They say you can’t understand another person’s perspective until you walk a mile in their shoes. So, we're introducing "The Heady 8" - to answer the inevitable "What do you do?" question, PMs all face. We hope you enjoy these thoroughly honest musings from Heady Product Managers, and should the spirit move you to (consensually) hug a PM after this, please do!

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      Chris Galatioto

      VP, Engineering
      Software Engineering Product Strategy

      Mobile Commerce Architecture for the 21st Century

      Mobile shopping is on the rise and retailers are looking into how mobile apps fit into their omnichannel strategy. A mobile commerce architecture is critical to ensure you’re laying the proper foundation for your mobile strategy.

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      Katarina Borg

      VP, Product Management
      Software Engineering Product Strategy

      How Your Mobile Product Roadmap Should Adapt for iOS 14.5 & Beyond

      Apple and Facebook are duking it out, iPhone users are updating their OS, and product managers are wondering

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      Rahul Khosla

      CEO
      Product Strategy Product Management

      How to Build a Mobile Product Team for Sustainable Innovation

      We are the silent partner behind native iOS and Android apps for top brands like ScottsMiracle-Gro, Motel6 and Hibbett Sports, keeping them a step ahead of the competition.

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      Victoria Nova

      Product Strategy

      To Drive Product Intimacy, Ditch Proto-Personas and Do the Research

      Mobile apps sometimes flop, way too soon after launch. New feature development sometimes goes sideways, turning users away from a mobile app they once loved. Such snafus happen for a number of reasons..

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