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Heady Thoughts

Insights on what’s now and what’s next in tech, mobile & digital products.

      Heady Team

      Software Engineering What's Trending

      How to Future-Proof Your iOS App With App Intents

      Discover how App Intents can transform user engagement and prepare your iOS app for the future of AI. Learn why building App Intents today ensures your app is ready to leverage Apple Intelligence for smarter, more seamless experiences.

      Read More

      Whitney Filloon

      Strategic Brand & Content Manager
      What's Trending

      Firebase Dynamic Link Deprecation: Future-Proof Your App

      On August 25, 2025, Google will officially discontinue support for Firebase Dynamic Links, which means your app’s deep links could break, frustrating users and eroding brand trust. If your app is still using Firebase Dynamic Links, now is the time to act.

      Read More

      Vikalp Patel

      Heady Engineering Manager, Android
      Software Engineering What's Trending

      Optimizing Mobile UI Testing With Maestro

      At Heady, we understand the importance of staying ahead of the curve. That’s why we've adopted Maestro, a cutting-edge tool to simplify and enhance mobile UI testing. In this blog, we’ll cover what Maestro is, how to best use it, how it compares to other testing tools, and why it’s become a key part of our software development toolkit.

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      Melisa Anselmo

      UX Designer
      Design What's Trending

      Config 2024: Exciting New Figma Features for Digital Product Teams

      In June Figma hosted their Config 2024 conference, introducing a variety of exciting new updates that promise to enhance our design workflows. In this blog post, we’ll share the key new Figma features that the Heady Design team can’t wait to start using.

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      Kamal Wadhwa

      Engineering Manager - iOS
      Software Engineering What's Trending

      Apple Almost Banned PWAs. Now What?

      Recent shifts in Apple's stance on Progressive Web Apps (PWAs) have cast a shadow over their future viability. In late January 2024, it was revealed that Apple was quietly removing the ability to install home screen web apps within the EU. This decision was reversed in March following backlash from developers and tech media. While the immediate threat has been alleviated, the incident highlights a larger, looming uncertainty for PWAs.

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      Jayant Chauhan

      Software Engineer
      Software Engineering What's Trending

      4 Ways AI Is Transforming Software Development

      Building on the momentum of tools like ChatGPT, which attracted over 100 million users in just two months after its 2022 launch, AI technology continues to see notable advancements and increased adoption at hyper speed. Here's a look at how it's impacting the way we build digital products.

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      Madeeha Khan

      People & Culture What's Trending

      How We Use Slack to Build a Strong Remote Team Culture

      From Brooklyn to Mumbai and so many cities in between, working at Heady means being part of a global team. Our New York and India offices are separated by nearly 8,000 miles and a nine-and-a-half hour time difference, and while we may be worlds apart, we pride ourselves on being a close-knit and collaborative team.

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      Santheep Kumar

      SDE II - Level 3
      Software Engineering What's Trending

      Micro Frontend Architecture: What, Why, When and How

      In the ever-evolving landscape of web development, constant change is the norm. Enter micro frontends: a groundbreaking architectural pattern promising a fresh take on flexibility, scalability, and collaboration. Micro frontends break down monolithic frontend applications into smaller, more manageable modules, empowering developers to work in their own space while weaving together a seamless user experience.

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      Prajyot Khandeparkar

      Engineering Manager - BE
      Software Engineering What's Trending

      Environment Setup 101: A Guide for Backend Developers

      Ever tried building a house of cards?One slight breeze or wobble and your masterpiece comes crashing down. Now, imagine your backend development project is that house of cards. Without a robust environment setup right from the get-go, your project is just as vulnerable to collapse. So how can we ensure our project is more sturdy skyscraper than shaky card house? It’s all about setting up a solid project environment.

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      Whitney Filloon

      Strategic Brand & Content Manager
      What's Trending Digital Strategy & Innovation

      How to Improve Your App Rating: The Journey to 5-Star Success

      When mobile presence is a key part of your brand’s digital strategy, delivering an exceptional app experience must be a top priority. From a seamless user interface to innovative features, the goal is to create an app that not only serves its purpose, but surpasses user expectations. One clear sign that you've hit the mark? That coveted 5-star rating in the Apple App Store or Google Play Store. It's an acknowledgement that your app stands out from the crowd and a testament to your commitment to excellence. But if you take a stroll through the app stores, it quickly becomes clear that not every app achieves this 5-star status — or even comes close. Why is that? And more importantly, how can your brand bridge the gap?

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      Heady Team

      What's Trending Digital Strategy & Innovation

      3 Crucial Strategies for Mobile Marketing Success

      After attending MAU 2023 in Vegas last month, the Heady team returned to our Brooklyn HQ with heads full of insights and ideas. As the biggest mobile acquisition and retention summit, this wasn't just an event to see and be seen — it was a chance to dive deep into the most pressing topics in the mobile app space, and to bring back valuable learnings for our partners. From industry juggernauts like Google and TikTok to pioneering technology partners like mobile attribution and marketing analytics platform AppsFlyer, multichannel customer engagement platform Braze, and cross-channel growth marketing platform Iterable, the crowd at MAU 2023 represented the many different facets of the mobile app landscape. At Heady, we believe in continuous improvement and staying ahead of the curve.

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      Chris Galatioto

      VP, Engineering
      Software Engineering What's Trending

      How We Redefined Heady’s Engineering Team Structure

      Through significant research, extensive conversations with leaders and team members both inside and outside the Engineering department, and the spirit of collaboration that underlies everything we do at Heady, we've engineered a fresh blueprint for our team — a new structure that we believe will support the success of our organization, our clients, and our team members for years to come. Knowing that many other organizations are or will eventually be in a similar situation, we documented our restructuring process in detail in order to share it as a guide. Every team is different, and an approach that works for some organizations may not work for all. Before we dive into our restructuring process, look at the big picture, and make changes to set us up for both present and future success.

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      Whitney Filloon

      Strategic Brand & Content Manager
      What's Trending Digital Strategy & Innovation

      4 Top Tech Moms We Admire

      In an industry that’s historically been male-dominated, it’s more important than ever to shine a spotlight on the women — and the moms! — who are making waves. Women represent just over half of the overall workforce, but currently only hold 26.7% of tech-related roles, not to mention a mere 10.9% of CEOs or senior leadership positions within the tech sphere. But there are also countless women — many of them mothers — out there who are not just meeting these odds head-on but excelling, innovating, and leading the way in tech. Moms are undeniably some of the greatest heroes of our lives: They're our biggest cheerleaders, our most reliable shoulders to lean on, our mentors, and our inspiration. Prepare to be inspired by these trailblazing top women in tech and learn how they’re shaping our digital landscape, bit by bit.

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      Chris Galatioto

      VP, Engineering
      Software Engineering What's Trending Digital Strategy & Innovation

      How to Unlock the Potential of Your Shopify Store with a Mobile App

      With the Shopify Buy SDK, you can smoothly transition your existing customers from your web store to an in-app experience. By allowing them to maintain a single user account and order history and access previously stored payment methods across both web and app, you can give them a consistent and uninterrupted customer journey. Before developing a mobile app, the brand already had hundreds of thousands of existing customers — so ensuring all those users didn’t have to create a new account to purchase via the app was absolutely critical.

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      Katarina Borg

      VP, Product Management
      Product Strategy What's Trending Product Management Digital Strategy & Innovation

      Digital Product Lifecycle Management: What Is It and Why Do You Need It?

      So you’ve launched a new website or mobile app. Now what? Your organization has made a significant investment to launch the product, so continuing to make room in your budget for it may at first seem unnecessary. Now might feel like a time to rest on its success — but the truth is, a digital product is never truly finished. When launching any digital product, you’ll also need a plan for how you’ll manage its lifecycle.

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      Chris Galatioto

      VP, Engineering
      What's Trending Digital Strategy & Innovation

      Our Approach to Building Mobile Apps for Multi-Brand Companies

      Launching a mobile app is a major undertaking for any brand, and for companies with multiple brands under one umbrella it can be especially challenging — not to mention expensive. Each brand has its own distinct personality and demographic, and accordingly, you want each brand’s app to have its own unique identity and its own roadmap to allow for digital evolution. Think of a parent company like Gap Inc.: Gap, Banana Republic, Athleta, and Old Navy all serve distinct customer segments, with mobile apps that feel distinct but still unified.

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      Jack Hatchett

      Sr Product Manager
      What's Trending Digital Strategy & Innovation

      How Hibbett Sports Leverages Sneaker Mania to Build Customer Loyalty

      Meeting demand for the hottest new sneakers isn’t easy: Popular silhouettes like the Air Jordan 1s often sell out before they even hit shelves. Sustaining hype at the same time is even harder, and retailers in the increasingly integrated worlds of high fashion, streetwear, and sneakers are rising to the challenge of delivering hyped products to as many people as possible through programs like raffles and first-come-first-serve drops.

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      Rahul Khosla

      CEO
      What's Trending Digital Strategy & Innovation

      Achieving Digital Goals While Cutting Staff Is Possible. Here’s How

      As we head into the busy holiday season, concerns about a recession are growing ever louder. According to Bloomberg’s latest monthly survey of economists, there’s now a 60% chance of a recession occurring in the next year, up from 50% in September and compared to a 30% chance six months ago.

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      Rahul Khosla

      CEO
      What's Trending Digital Strategy & Innovation

      Recession Proof: Why You Should Invest in Tech During a Downturn

      According to Forbes, there have been 13 recessions since World War II. Three were in the 21st century and many experts warn another is on its way, predicting at least a 50% chance of a recession in the next two years. Some experts argue it’s already here, while still others insist we’re only experiencing a downturn. Whatever you want to call them, these economic slumps happen more frequently than most people realize, and they are generally much less ominous than some would make them sound. And markets tend to bounce back after a downturn – often returning even stronger. So as we experience this current downturn, the question all business owners should be asking themselves is: will we make it to the bounce back? If you are sure the answer is yes, then make no mistake: now is not the time to pause your growth and hold steady. Now is the time to level up.

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      Rahul Khosla

      CEO
      Software Engineering What's Trending

      Post-Pandemic Retail: What Shopping Looks Like After COVID-19

      The COVID-19 pandemic took retailers through a range of emotions and actions. First, there was fear as grocery stores (for some reason) ran out of toilet paper. Then there was adaptation as businesses did the best they could given the circumstances. Now, retailers are focusing on innovation as we all do our best to operate in the new normal.

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      Brooklyn

      20 Jay St

      Suite 1018

      Brooklyn, NY 11201

      Mumbai

      WeWork Vikhroli

      Mumbai, India

      Online

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