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Heady Thoughts

Insights on what’s now and what’s next in tech, mobile & digital products.

      Whitney Filloon

      Strategic Brand & Content Manager
      What's Trending

      Firebase Dynamic Link Deprecation: Future-Proof Your App

      On August 25, 2025, Google will officially discontinue support for Firebase Dynamic Links, which means your app’s deep links could break, frustrating users and eroding brand trust. If your app is still using Firebase Dynamic Links, now is the time to act.

      Read More

      Whitney Filloon

      Strategic Brand & Content Manager
      Digital Strategy & Innovation

      How to Create a Compelling Customer Journey With Push Notifications

      So your company launched its mobile app — congratulations! While getting your app off the ground is a major milestone for any organization, from a customer journey standpoint it’s just the starting line. Getting users to download your new app is the easy part. Now, you’ve got to drive user engagement and loyalty by giving them compelling reasons to return to the app again and again. It’s no secret that as smartphones tighten their grip on modern consumers, the effectiveness of more traditional marketing methods is waning.

      Read More

      Katarina Borg

      VP, Product Management
      Product Management

      Changes Coming to IDFA — Here’s How to Future-Proof Your App Today

      Apple finally did it.They announced big-time changes to IDFA.They announced big-time changes to IDFA.Speculation had been mounting for months that Apple would deprecate their proprietary device identifier, and it looks like that’s exactly what they’re going to do as they roll out beefed-up privacy features in iOS 14.Okay, exactly isn’t totally accurate.

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      Rahul Khosla

      CEO
      Digital Strategy & Innovation

      The C-Suite Checklist: 6 Signs Your Mobile App Is Falling Behind

      A traffic surge takes down your app in the first hour of Black Friday. Bad actors hack and release all your user data. You watch a competitor’s MAUs skyrocket after they introduce a killer new feature.

      Read More
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      Brooklyn

      55 Prospect St

      Suite 410

      Brooklyn, NY 11201

      Mumbai

      WeWork Vikhroli

      Mumbai, India

      Online

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