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Heady Thoughts

Insights on what’s now and what’s next in tech, mobile & digital products.

      Whitney Filloon

      Writer
      Digital Strategy & Innovation

      How to Create a Compelling Customer Journey With Push Notifications

      So your company launched its mobile app — congratulations! While getting your app off the ground is a major milestone for any organization, from a customer journey standpoint it’s just the starting line. Getting users to download your new app is the easy part. Now, you’ve got to drive user engagement and loyalty by giving them compelling reasons to return to the app again and again. It’s no secret that as smartphones tighten their grip on modern consumers, the effectiveness of more traditional marketing methods is waning.

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      Katarina Borg

      VP, Product Management
      Product Management & Delivery

      Changes Coming to IDFA — Here’s How to Future-Proof Your App Today

      Apple finally did it.They announced big-time changes to IDFA.They announced big-time changes to IDFA.Speculation had been mounting for months that Apple would deprecate their proprietary device identifier, and it looks like that’s exactly what they’re going to do as they roll out beefed-up privacy features in iOS 14.Okay, exactly isn’t totally accurate.

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      Rahul Khosla

      CEO
      Digital Strategy & Innovation

      The C-Suite Checklist: 6 Signs Your Mobile App is Falling Behind

      A traffic surge takes down your app in the first hour of Black Friday. Bad actors hack and release all your user data. You watch a competitor’s MAUs skyrocket after they introduce a killer new feature.

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