Handling every pixel with care — and more crucially, with purpose.
Charting a focused vision for long-term success.
Expertly guiding you through the entire digital product lifecycle.
Building world-class digital products that stay ahead of the curve.
Leveraging data & analytics to help your digital products surpass their potential.
Insights on what’s now and what’s next in tech, mobile & digital products.
So your company launched its mobile app — congratulations! While getting your app off the ground is a major milestone for any organization, from a customer journey standpoint it’s just the starting line. Getting users to download your new app is the easy part. Now, you’ve got to drive user engagement and loyalty by giving them compelling reasons to return to the app again and again. It’s no secret that as smartphones tighten their grip on modern consumers, the effectiveness of more traditional marketing methods is waning.
Apple finally did it.They announced big-time changes to IDFA.They announced big-time changes to IDFA.Speculation had been mounting for months that Apple would deprecate their proprietary device identifier, and it looks like that’s exactly what they’re going to do as they roll out beefed-up privacy features in iOS 14.Okay, exactly isn’t totally accurate.
A traffic surge takes down your app in the first hour of Black Friday. Bad actors hack and release all your user data. You watch a competitor’s MAUs skyrocket after they introduce a killer new feature.
for bits, pixels, and tote bags.