we set out to offer women of color an easy-to-use, on-demand beauty appointment booking application, and that’s exactly what we did!
Colour’s mobile app brings the salon to users instead of the other way around. On the platform, in addition to booking appointments for hair, make-up, and lashes, users can also explore different hairstyles for fresh, trendy, distinctive looks. The on-demand beauty app targets women of color and hair stylists who know how to work with women of color.
easy booking made fun
From the start, our Heady team conceptualized the product, validated it within the market, and pioneered development. We did it all: the typography, the app design, the implementation, the ongoing maintenance. We also guided Colour on all tech-related issues, acting as their CTO, unofficially that is. We delivered a world-class mobile app on a limited startup budget. We leveraged a 3rd party software to deliver a great mobile experience at a very reduced price without compromising looks and functionality.