Bold and strong, we curated an easy-to-digest content hub for modern parents who are busy and don’t want the extra frills. Meet Motherhood.
Through intimate partnership, our Heady team helped Motherhood define their brand and build out a user-friendly website curated to their target audience: established, urban, working mothers who are too busy for all the fluff by which the parenting industry is inundated.
We redefined the brand: bold, straight-forward, black and white, no-bs. We designed the website’s theme and online positioning. We built a responsive website with ecommerce capabilities.
We worked with the Motherhood team so the brand positioning stood out from the crowd, different from all others in the marketplace. Based on user research, we created a responsive WordPress site that really resonates with mothers who want the information, yesterday.
To ensure Motherhood maintained brand consistency, we curated bold imagery that fit the digital voice. The black-and-white themed platform welcomes fast-paced mothers to learn about issues related to before, during, and after pregnancy.
user research & positioning
When Motherhood came to us with their idea, our dedicated team set up focus groups to prove the concept was viable with open space in the market. We gave them the right resources to define their brand and then build and develop it.
online positioning & targeting
Through search engine optimization, keyword analysis, and positioning, we targeted Motherhood’s key users and integrated Shopify into the wordpress site.