motherhood

bold design

We worked with the Motherhood team so the brand positioning stood out from the crowd, different from all others in the marketplace. Based on user research, we created a responsive WordPress site that really resonates with mothers who want the information, yesterday.

content curation

To ensure Motherhood maintained brand consistency, we curated bold imagery that fit the digital voice. The black-and-white themed platform welcomes fast-paced mothers to learn about issues related to before, during, and after pregnancy.

user research & positioning

When Motherhood came to us with their idea, our dedicated team set up focus groups to prove the concept was viable with open space in the market. We gave them the right resources to define their brand and then build and develop it.

online positioning & targeting

Through search engine optimization, keyword analysis, and positioning, we targeted Motherhood’s key users and integrated Shopify into the wordpress site.