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Heady Thoughts

Insights on what’s now and what’s next in tech, mobile & digital products.

      Chris Galatioto

      VP, Engineering
      Product Strategy Product Management & Delivery Digital Strategy & Innovation

      The Great Debate: Native vs. Non-Native Mobile Apps

      When it comes time to develop a mobile app for your company, one of the most crucial early-stage decisions is choosing the right development approach: Should you build a native app or a non-native app? To make an informed decision, you’ll first need to understand what’s at stake and the options that are available. Native apps are designed exclusively for a specific operating system and offer better performance and a more seamless user experience. In contrast, non-native apps can run on multiple platforms and are more cost-effective and quicker to develop. Which route you choose will depend on numerous factors including business needs, user needs, and your budget.

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      Katarina Borg

      VP, Product Management
      Product Strategy What's Trending Product Management & Delivery Digital Strategy & Innovation

      Digital Product Lifecycle Management: What Is It and Why Do You Need It?

      So you’ve launched a new website or mobile app. Now what? Your organization has made a significant investment to launch the product, so continuing to make room in your budget for it may at first seem unnecessary. Now might feel like a time to rest on its success — but the truth is, a digital product is never truly finished. When launching any digital product, you’ll also need a plan for how you’ll manage its lifecycle.

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      Tierra Morgan-Huelves

      Product Strategy Product Management & Delivery

      The Heady 8: Product Manager Edition

      You know them. You love them. You work with them. But do you ever wonder what a day in the life of a Product Manager is actually like? They say you can’t understand another person’s perspective until you walk a mile in their shoes. So, we're introducing "The Heady 8" - to answer the inevitable "What do you do?" question, PMs all face. We hope you enjoy these thoroughly honest musings from Heady Product Managers, and should the spirit move you to (consensually) hug a PM after this, please do!

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      Katarina Borg

      VP, Product Management
      Product Management & Delivery

      Changes Coming to IDFA — Here’s How to Future-Proof Your App Today

      Apple finally did it.They announced big-time changes to IDFA.They announced big-time changes to IDFA.Speculation had been mounting for months that Apple would deprecate their proprietary device identifier, and it looks like that’s exactly what they’re going to do as they roll out beefed-up privacy features in iOS 14.Okay, exactly isn’t totally accurate.

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      Katarina Borg

      VP, Product Management
      Engineering Product Management & Delivery

      App Clips: A New Way to Meet Users Where They Are

      We’ve all had an experience like this. Say we want to order something from Target’s new curbside pick-up program, Drive Up.

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      Rahul Khosla

      CEO
      Engineering Product Management & Delivery

      Market Study: Mobile Customer Experience Issues Highlight Use Cases for iOS App Clips

      We surveyed smartphone users to better understand their mobile app usage and uncovered 11 insightful app statistics highlighting critical pain points your customers are experiencing. In this original study, we share our findings and explain how Apple iOS 14’s App Clips can eliminate those pain points to create satisfied customers poised to become repeat customers.

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      Rahul Khosla

      CEO
      Product Strategy Product Management & Delivery

      How to Build a Mobile Product Team for Sustainable Innovation

      We are the silent partner behind native iOS and Android apps for top brands like ScottsMiracle-Gro, Motel6 and Hibbett Sports, keeping them a step ahead of the competition.

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      Katarina Borg

      VP, Product Management
      Product Strategy Product Management & Delivery

      Mobile Product Manager: How the Role Is Evolving in 2021

      In a connected mobile ecosystem that gets more complex each day, the role of mobile product manager has never been more important, or more challenging. Plenty of attention has been paid to mobile product..

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