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Heady Thoughts

Insights on what’s now and what’s next in tech, mobile & digital products.

      Santheep Kumar

      SDE II - Level 3
      Engineering What's Trending

      Micro Frontend Architecture: What, Why, When and How

      In the ever-evolving landscape of web development, constant change is the norm. Enter micro frontends: a groundbreaking architectural pattern promising a fresh take on flexibility, scalability, and collaboration. Micro frontends break down monolithic frontend applications into smaller, more manageable modules, empowering developers to work in their own space while weaving together a seamless user experience.

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      Prajyot Khandeparkar

      Engineering Manager - BE
      Engineering What's Trending

      Environment Setup 101: A Guide for Backend Developers

      Ever tried building a house of cards?One slight breeze or wobble and your masterpiece comes crashing down. Now, imagine your backend development project is that house of cards. Without a robust environment setup right from the get-go, your project is just as vulnerable to collapse. So how can we ensure our project is more sturdy skyscraper than shaky card house? It’s all about setting up a solid project environment.

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      Pratik Agashe

      Software Development Engineer
      Engineering

      Knex Migration Mastery: Streamlining Schema and Seeds with PostgreSQL

      Welcome to Heady’s guide on leveraging the power of Knex.js and Knex-migrate in your full-stack web development projects. This blog is one installment of our multipart series, "Building Full-Stack Web Apps with PostGraphile and React.” If you're looking to streamline the way you handle database schema creation and management, you're in the right place. Knex.js is a versatile SQL query builder compatible with Postgres, MSSQL, MySQL, MariaDB, SQLite3, Oracle, and Amazon Redshift. It's not only flexible and portable, but it's also an enjoyable tool to use. In this guide, we'll explore how to use Knex.js, along with the complementary tool Knex-migrate, to maintain our database schema and manage dummy data.

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      Chris Galatioto

      VP, Engineering
      Engineering What's Trending

      How We Redefined Heady’s Engineering Team Structure

      Through significant research, extensive conversations with leaders and team members both inside and outside the Engineering department, and the spirit of collaboration that underlies everything we do at Heady, we've engineered a fresh blueprint for our team — a new structure that we believe will support the success of our organization, our clients, and our team members for years to come. Knowing that many other organizations are or will eventually be in a similar situation, we documented our restructuring process in detail in order to share it as a guide. Every team is different, and an approach that works for some organizations may not work for all. Before we dive into our restructuring process, look at the big picture, and make changes to set us up for both present and future success.

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      Jayant Chauhan

      Software Engineer
      Engineering

      4 Ways AI Is Transforming Software Development

      From news headlines to your daily office Slack conversations, talk about artificial intelligence is everywhere right now. Thanks in part to the release of ChatGPT, the hype around AI has reached an unprecedented level in recent months: The sophisticated AI chatbot with a knack for processing natural language gained more than 100 million users within the first two months after its November 2022 launch and currently has more than 13 million daily visitors.ChatGPT may be the most visible example of AI right now, but it’s definitely not alone: Adoption of AI technology skyrocketed during the pandemic, and in a 2021 Harvard Business Review report, 86% of those surveyed said that AI was becoming a “mainstream technology” at their organization.

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      Chris Galatioto

      VP, Engineering
      Engineering What's Trending Digital Strategy & Innovation

      How to Unlock the Potential of Your Shopify Store with a Mobile App

      With the Shopify Buy SDK, you can smoothly transition your existing customers from your web store to an in-app experience. By allowing them to maintain a single user account and order history and access previously stored payment methods across both web and app, you can give them a consistent and uninterrupted customer journey. Before developing a mobile app, the brand already had hundreds of thousands of existing customers — so ensuring all those users didn’t have to create a new account to purchase via the app was absolutely critical.

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      Pavel Savinov

      Software Engineer
      Engineering

      Bug or Feature? Uncovering a Potential Salesforce API Security Breach

      According to a 2022 report by IBM, a data breach costs an organization more than $4 million on average, and 19% of breaches occurred because of a compromise at a business partner. It’s clear that keeping data safe has never been more crucial to a company’s bottom line, yet even high-profile technology companies sometimes fall short when it comes to their security practices. A long-term project we’re working on here at Heady involves the use of Salesforce OCAPI (Open Commerce API). OCAPI is a collection of highly customizable APIs that support ecommerce-related applications, providing similar functionality as a Salesforce storefront but through API.

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      Chris Galatioto

      VP, Engineering
      Engineering Product Strategy

      Goodbye Wordpress: 4 Reasons to Consider a CMS Migration

      WordPress is wildly popular (and for good reason), but it’s simply not built for enterprise — lacking both the flexibility and the security that brands need as they scale. Here’s a look at the platform’s biggest flaws, and how migrating to a new CMS can give your brand’s digital presence a major boost.

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      Chris Galatioto

      VP, Engineering
      Engineering

      Heady’s Modern Approach to Engineering

      Every business today is focused on its digital future. And rightfully so. With customers’ attention more fragmented than ever, sales success is tightly bound to meeting customers where they are—which is online, largely on their phones, using increasingly sophisticated mobile apps. As a result, modern engineering focused on digital products and experiences has never been more integral to achieving business goals.

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      Rahul Khosla

      CEO
      Engineering

      One Year Out: The Impact of Mobile Privacy Updates on Brands

      When it comes to technology, the only constant is change. But some changes cause more noise than others, and over one year ago, that was especially true with the release of iOS 14.5 with App Tracking Transparency measures (also known as ATT). The update certainly resulted in a fair share of grumbles, particularly among digital advertisers. At Heady, we believe in not just acknowledging but embracing changes in tech and staying ahead of the curve. We also advocate for enhanced digital privacy, so we looked at the release as a good thing. Not just for consumers and privacy advocates, but for the industry as a whole. It’s over one year later, so we’re asking: Were we right to look on the bright side?

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      Debabrata Baidya

      Engineering

      How Heady’s QA Department Ensures The Best Possible Digital Products

      The COVID-19 pandemic took retailers through a range of emotions and actions. First, there was fear as grocery stores (for some reason) ran out of toilet paper. Then there was adaptation as businesses did the best they could given the circumstances. Now, retailers are focusing on innovation as we all do our best to operate in the new normal.

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      Chris Galatioto

      VP, Engineering
      Engineering Product Strategy

      Mobile Commerce Architecture for the 21st Century

      Mobile shopping is on the rise and retailers are looking into how mobile apps fit into their omnichannel strategy. A mobile commerce architecture is critical to ensure you’re laying the proper foundation for your mobile strategy.

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      Rahul Khosla

      CEO
      Engineering What's Trending

      Post-Pandemic Retail: Here's What Shopping Will Look Like After COVID-19

      The COVID-19 pandemic took retailers through a range of emotions and actions. First, there was fear as grocery stores (for some reason) ran out of toilet paper. Then there was adaptation as businesses did the best they could given the circumstances. Now, retailers are focusing on innovation as we all do our best to operate in the new normal.

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      Katarina Borg

      VP, Product Management
      Engineering Product Strategy

      How Your Mobile Product Roadmap Should Adapt for iOS 14.5 & Beyond

      Apple and Facebook are duking it out, iPhone users are updating their OS, and product managers are wondering

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      Chris Galatioto

      VP, Engineering
      Engineering Design

      Converting iOS Apps to Android: Software and Design Priorities for Sustainable Innovation

      Converting an app from iOS to Android, or vice versa, is a fairly common task for mobile product designers. Some brands design for iOS first because Apple users tend to have greater purchasing power and spend more on apps.

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      Katarina Borg

      VP, Product Management
      Engineering

      The App Clips Playbook: 5 Inspiring Examples & Teardowns

      iOS 14 App Clips offer a powerful solution for businesses to get new users to discover and interact with their brands. How so? App Clips appear organically as users go about their normal day-to-day tasks, like ordering food or looking for information, and offer streamlined ways to complete those tasks.As such, App Clips can enable businesses to enjoy:

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      Katarina Borg

      VP, Product Management
      Engineering Product Management & Delivery

      App Clips: A New Way to Meet Users Where They Are

      We’ve all had an experience like this. Say we want to order something from Target’s new curbside pick-up program, Drive Up.

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      Rahul Khosla

      CEO
      Engineering Product Management & Delivery

      Market Study: Mobile Customer Experience Issues Highlight Use Cases for iOS App Clips

      We surveyed smartphone users to better understand their mobile app usage and uncovered 11 insightful app statistics highlighting critical pain points your customers are experiencing. In this original study, we share our findings and explain how Apple iOS 14’s App Clips can eliminate those pain points to create satisfied customers poised to become repeat customers.

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      Saish Chachad

      Software Development Engineer
      Engineering

      How to manage multiple Github accounts

      This article is useful for the developer who is dealing with multiple git accounts. The following steps are the list of command which will help you when dealing with multiple git accounts.

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      Pratik Agashe

      Software Development Engineer
      Engineering

      Part 1 — Building Full-stack web app with PostGraphile and React (Server-side)

      If you are interested in PostgreSQL as your Database and use GraphQL for your CRUD operations then this post is for you. I was very curious about this combination.

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      Pratik Agashe

      Software Development Engineer
      Engineering Digital Strategy & Innovation

      Seven Questions to Ask About a New Technology

      When Heady evaluates a given tech or tool — a programming language, progressive web apps, marketing tools — we start by asking lots of questions about..

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      Pratik Agashe

      Software Development Engineer
      Engineering

      React TypeScript Hooks: Form validation with Formik, Yup, and Material-UI

      Because forms are an essential component in any application, it’s good that building forms are a fairly simple task. The easiest type of forms to handle is those with fewer total fields.

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      Pratik Agashe

      Software Development Engineer
      Engineering

      Part 2 — Building Full-stack web app with PostGraphile and React (Client-side)

      In Part 1 — Building Full-stack web app with PostGraphile and React (Server-side) we covered server-side for our full-stack web app. In this part, we will be covering the client-side.

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      Pratik Agashe

      Software Development Engineer
      Engineering

      GraphQL — Omit table from generating under ‘graphiql’. Postgres smart comments.

      Before we start, I would like to give a quick background story behind this post. This is a sub-post of the Building Full-stack web app with PostGraphile and React. So I have used related table names.

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      Pratik Agashe

      Software Development Engineer
      Engineering

      JavaScript: Handle Date in any Timezone with Daylight saving check

      JavaScript Date is the most commonly used method. The date plays a significant role in any type of application. Even in our daily life, the date serves a purpose.

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      Deepak Poojari

      Software Development Engineer
      Engineering

      ELK stack explained and configuring logging.

      The ELK Stack (Elasticsearch, Logstash, and Kibana) is the world’s most popular open-source log analysis platform. ELK is quickly overtaking existing proprietary solutions..

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